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In September 2008 I made a prediction, that email as we know it today will no longer exist in 10 years time.

Will I be proved to be a:
or Fool?
Time Remaining:

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Disclaimer: The views expressed on stopthinksocial are my own and do not necessarily reflect the views of Oracle.
Strategic advice and experience on making the most of  being social in the workplace.
Tuesday
Jan172012

Focus on the Easy Adopters, the Rest will Follow

Social adoption strategies are not easy to implement in ANY business, and if anyone tells you differently they are lying!

The reason?

How can you convince people to change their communication and collaboration processes and implement a new social business infrastructure, when in their eyes the current model is not broken?

Let's see if any of these arguments sound familiar to you...

"What is the ROI of 'Being Social in the Workplace' anyway?"

"Social? That means I need to learn even more tools huh?"

"So you want my workforce to spend all their time on Facebook?"

"I'm already social, I sent a tweet last year"

These are what we call Social Barriers, the human instinct blockers based on fear.

Overcoming the fear of change is not easy and yes it is a generation thing. The younger generation are entering business with a good knowledge and understanding of social without the added baggage of pre-defined traditional business processes. Adoption is therefore natural and unforced.

So how do you overcome these Social Barriers in the workplace?

Focus on the Easy Adopters, the rest will follow...

There are are couple of ways to face these Social Barriers, and deliver a social adoption strategy:

  1. Face them head on - provide use cases, and counter arguments to defend your position and show that 'Being Social' is nothing to be afraid of. Convince them that it will INCREASE the productivity of your workforce, IMPROVE the collaboration opportunities and STREAMLINE their communications
  2. Focus on the Easy Adopters, the rest will follow - work with those in the organisation who see the vision and are ready and willing to change. This will help you refine your social adoption strategy and create new Ambassador's. The more Ambassador's you have the easier the Social Barriers will come down

The latter is an approach I have had a lot of success with, which has also helped influence C-Level buy-in.

You could choose either of these approaches or you can do both in parallel, just don't be afraid to change tactics if you find an approach is not working for you.

Every business WILL go social, it's just a matter of when, and how you approach it...

Saturday
Dec032011

The Silent Voice of the Introvert Leader

I will never be promoted....

Maybe it's my lack of intelligence? - ok, I'm never going to find the solution to world hunger or discover a cure for the common cold but I consider myself of reasonable intelligence.

Maybe my visionary skills are ineffective or I'm incapable of developing flexible business strategies to meet ever changing marketing conditions? - actually this is what I do, I love it, and I'm pretty damn good at it (so I am told).

It must be my poor leadership skills then - well no. I manage to deliver on my vision with very limited resources through influencing virtual people who have the same passion as I do. And virtual leadership is considered one of the hardest qualities to master.

Then it has to be my lack of passion and unwillingness to take on additional responsibilities - actually it's neither of these either. I have three high profile roles, two of which I asked to take on and my Sponsor keeps highlighting my passion as an incredible trait and the ability I have to just make things happen regardless of any obstacles.

So if it's not lack of intelligence, ineffective visionary skills, incapability to develop business strategies, poor leadership skills, lack of passion or unwillingness to take on additional responsibilities then why after seven years of over achieving have I not been promoted?

It's because I'm an introvert.

Introversion

I like getting energy from dealing with the ideas, pictures, memories, and reactions that are inside my head, my inner world. I often prefer doing things alone or with one or two people I feel comfortable with. I take time to reflect so that I have a clear idea of what I'll be doing when I decide to act. Ideas are almost solid things for me. Sometimes I like the ideas of something better than the real thing.

The following statements generally apply to me:

  • I am seen as "reflective" or "reserved"
  • I feel comfortable being alone and like things I can do on my own
  • I prefer to know just a few people well
  • I sometimes spend too much time reflecting and don't move into action quickly enough
  • I sometimes forget to check with the outside world to see if my ideas really fit the experience
(extract taken from Lisa Petrilli's eBook The Introvert's Guide To Success in Business and Leadership helping to identify if you are an introvert)

It's strange, I never realised until I read Lisa Petrilli's The Introvert's Guide to Success in Business and Leadership eBook yesterday that I was an introvert (I mean as a label). And the fact I organise social gatherings and speak at events would suggest that I am more of an extrovert than in introvert. But I do these things because I don't want introversion to hold me back, I won't let it.

Now, if you were expecting me to start slating my employer I am sorry to disappoint. I want to make it very clear this is not my employers problem, this is my problem. If I want to progress I need to first accept that I am an introvert and secondly learn how to work with it. After all I cannot join a rugby team and expect them to change to play football because it's what I prefer. The corporate playing field is set and I if I want to play then I need to adapt to their game not the other way round.

You might find it ironic that a Social Media Business Leader such as myself can hold such a position being an introvert. The very name suggests a contradiction to the fact, but I am starting to realise this is more common than you might think. See if any of the following relate to you:

  • You are quieter than normal in large meetings
  • You don't like being put on the spot to respond or provide input in a public forum without having time to digest and think of a suitable response
  • Attending conferences scares the hell out of you
  • After a conference, or all day meeting with a large group of people, you need to be by yourself and get some down time (sometimes days)
  • You avoid networking opportunities of any kind, and prefer your own company to the company of others
  • You find it hard to accept praise from others

So can an introvert be a leader?

Absolutely.

I consider myself a leader but understanding that I am an introvert and learning how to manage it with the help of people's views and insights like Lisa Petrilli can make me a better leader. And maybe one day I will finally get that promotion. But the important thing is I now realise I am not alone, that there are other introvert leaders out there and that it is possible for an introvert like myself to achieve. The important thing is to not let introversion hold you back.

Introverts have a voice. It may not be as loud as those other voices around you but even the silent voice of an introvert has something to say and we need to take the time to listen...

 

FOOTNOTE

Lisa Petrilli's The Introvert's Guide To Success in Business and Leadership eBook is a must if you consider yourself an introvert who wants to succeed in business or in life for that matter. But it is also essential reading for extroverts to understand how to better lead those introverts in your team. I found it an invaluable read and beautifully written.

Monday
Nov072011

How NOT To Get Twitter Followers (The Sequel)

After the huge readership of my blog post How NOT to Get Twitter Followers, I just had to do a follow up. However, I just want to clarify that I am referring to the use of Twitter for business purposes in my observations and not as a personal account.

How NOT to Get Twitter Followers (The Sequel)

1. Taking It Personally

I follow lots of people, regularly, whom I think may have something interesting to say or may add some value around my chosen subject matter - The Social Workplace. I'm always on the look out for good content that expands my knowledge or I can share with my followers.

However, if after a period of time it appears you are adding little or no value to my stream, than I may choose to unfollow you - BUT it's nothing personal, it's just business.

2. Not Listening Or Engaging With Others

In my previous post I stated that you should listen more... BUT I now think a metric is needed to guide people. Listening three times as much as you push out your own content is a good starting point, but the more you listen the more knowledgeable you will become.

There is nothing more frustrating than someone who constantly pushes out their own content ignoring the great content around them (see Twitter: Learn to listen and stand out from the crowd...).

Pie Theorem: For every piece of the knowledge pie you share you will receive two slices in return. You don't always need to be the baker...

3. Blah Blah Blah In Your Bio

Your Twitter bio should be your sales pitch of who you are if you introduce yourself to someone for the first time. If you waffle, or are too vague, then I don't have the time or patience to delve deeper to find out if you are indeed worth following.

Make it easy for people to want to follow you.

(Example Bio I saw today: "Walking tight-ropes and eating kittens. It's what I do. " - huh????)

4. Re-Tweeting The Same Content Constantly

I know a Twitter stream can be fast flowing sometimes and your followers may miss Tweets from time to time. It is therefore ok to Re-Tweet your content, but not again and again and again.

5. Expecting A Follow Back

There is this myth that if you follow someone you MUST follow them back. Why? Where does it say that in the Twitter handbook? I don't care about the quantity of followers I have, I am much more interested in the quality of content they can provide me and my followers.

If you follow me expecting an auto-follow back, go and follow someone else.

6. Putting Quantity Over Quality

Tweeting quality content infrequently is going to get my attention much more than Tweeting rubbish content all of the time. Whilst this may seem like obvious addition to the list, if you look at your own stream you will see many people do not follow this advice.

7. Not Giving Credit

Removing the original Tweeters name from a Re-Tweet is a big no no no no! This can be give the impression that you are stealing someone else's content (whether that is your intention or not) and is a quick way to get blacklisted by the Twitter community.

8. Only Re-Tweeting Other People's Stuff

If all you are doing is Re-Tweeting other people's content, why am I following you? I may as well just follow those people instead.

Be original and interesting...

9. Tweeting Broken Links

Sending out broken links can be so frustrating for the recipients of your Tweet. Whilst this is often caused by the re-shrinking of links that have already been shrunk, it is still your responsibility to ensure the content you distribute is valid.

Always check any links that have been shrunk before you Tweet your content.

10. Paying Too Much Attention To Your Klout Score

I know this is the complete opposite of the previous number 10 option in my original post.

However, there has been significant changes recently to Klout's algorithm's in the way they measure influence which has left many of us confused and infuriated. For this reason, all the credibility Klout had established has been lost and will take some time for users to accept this once again as a reasonable measure of influence.

SOME FINAL PEARLS OF WISDOM (REPEATED)

Remember, your Twitter account is just an extension of you and your business - a great social communication channel in a very public arena. Take Twitter seriously and treat the people that follow you with respect. Who knows where that next lead or opportunity will come from...

Thursday
Nov032011

So long and thanks for all the fish #SWCONF

The first Social Workplace Conference held by Crexia and chaired by Jon Ingham has come to an end and what a conference.

David Christopher on stage at #SWConf 2011There's nothing like leaving a conference feeling inspired, not only by some of the speakers presenting their own case studies but by some of the delegates as well.

Going on first is always a daunting task (it's a little like the comedian who goes on first to warm up the crowd for the other comedians), but it did give me the chance to sit back and enjoy the other presenters.

For the first part of my presentation people were clearly thinking "my, how that Lee Bryant has let himself go. He used to be so slim..." until they realised that we had a dodgy clicker that wouldn't change slides.

Unfortunately the speakers hall was only half full when we first started due to London traffic issues, and atmosphere was a little reserved. But as people started to arrive the atmosphere improved greatly and the two tweeting walls worked a treat to capture questions and share highlights.

7 Steps to Social Adoption (click to enlarge)There were a few ripples of laughter at my Social Media in Business: It's just a bunch of tools right? Slideshare where it highlighted that the IT department recognised the need for a social networking platform and deployed it quickly. I really cannot fathom why people thought that was funny (ahem!)...

Unfortunately I didn't get the opportunity to talk more about Open Collaboration to truly engage employees through passive contribution to projects. Maybe next time.

Lee Bryant from Headshift was next on the stage talking about humanising social technologies, followed by Benjamin Ellis from SocialOptic who talked about many things including gamification. Benjamin certainly knew how to interact with the crowd and was probably my favourite speaker of the day.

Martin Couzins from itsdevelopmental grabbed myself and Benjamin just before lunch to do a quick duo interview via his iPhone which was actually a lot of fun.

After lunch we had the outspoken and flamboyant Elizabeth Lupfer from Verizon who was wearing the biggest heels i have ever seen and which probably contributed to her nearly falling over before reaching the stage. Elizabeth talked about "The House that Social Built" which was a different perspective to approaching social.

There were a couple of panel sessions either side of Jon Mell (whom did a great job providing a social insight to IBM) which did seem a little disorganised and confusing, reinforced by some of the faces of the panel. However there were some great points made, particularly the first panel on Social Media and Employee Communications.

However the fact that Jenni Wheller was on this first panel was of great disappointment to many of us.....we had lost our ferocious wall twitterer. This meant it left some of us with sore thumbs trying to tweet on our smart phones attempting to fill the twitter void she had left.

If you want to view the keynote presentations then you can view them on Slideshare:

Finally, I did meet some fantastic people at the conference which I do hope to stay in touch with and whom will hopefully be able to attend the Social Hangout event I will be hosting shortly in Reading.

Apart from the 3 hour drive back (which would normally only take an hour) it was a phenomenal day and a big thank you goes to Vic Okezie of Crexia and Adam Britten for all their hard work in setting up the event. I'm looking forward to the next Social Workplace Conference now in May 2012.

Sunday
Oct232011

#SWCONF is nearly here...

I'm sooooooo excited....

Why?

The Social Workplace Conference (#SWCONF) in London is just over a week away!

This is a great looking conference with some fantastic speakers which I have admired for many years. I am truly honored to be the opening keynote at this conference, which has made me work even harder to ensure i bring great content. And I promise NO death by powerpoint!

But what do I choose to talk about? :

  • The Oracle journey of Social discovery?
  • Why being social in the enterprise is no longer just a nice to have but a critical component of how we need do business?
  • How to gain senior management buy-in to create The Social Enterprise?
  • Is Social Media really ther right term we should be using?
  • How to develop Social Readiness and mature your Social Business Infrastructure?
  • How traditional and social communications can and need to co-exist?
  • The death of email is coming...

All the above I will cover but there is one topic that I am so passionate about which I have been working on for the last 3 years that I have to talk about - OPEN COLLABORATION.

OPEN COLLABORATION for me is at the heart of The Social Enterprise and it is what's going to change behaviours in the workplace.

If you don't know about this conference then check out the details over at #SWCONF and if that doesn't whet your appetite then check out my interview with Vic Okezie - Social Media behind the Firewall

If you haven't got your tickets yet for the conference and are thinking of going, then hurry there is currently a 20% discount if you quote the code TWITTER20.

Hope to see you there...