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Disclaimer: The views expressed on stopthinksocial are my own and do not necessarily reflect the views of Oracle.

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My Crazy Prediction?

In September 2008 I made a prediction, that email as we know it today will no longer exist in 10 years time.

Will I be proved to be a:
or Fool?
Time Remaining:
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David Christopher

Saturday
Aug282010

Why should you start a blog? - Top 5 tips

Blogging hasn't quite reached the dizzy heights of success that we see with Facebook but the number of people starting to write a personal blog is rapidly growing.

But why should you start a blog? What is it about blogging that encourages people to put fingers to keys and share their lives?

Here are my top 5 reasons why people blog and why you should start a blog if you don't already have one:

Why should you start a blog? - Top 5 tips:

1 - For the fun!

There is no doubt about it, blogging can be fun. You won't be able to stop yourself from jumping for joy with excitement and self satisfaction every time you receive notification that someone you don't know leaves a comment on your post – ok, maybe that is just me, but you get my point.

Unfortunately the opposite can also be true, it is easy to become disheartened when it feels like you are talking to yourself.

The golden rule for getting people to visit your blog and leave comments is to do exactly that on other people's blogs.

So you need to be careful not to expect overnight success. You have to work at encouraging people to find you which leads us neatly onto reason number 2...

2 - For the challenge

Personally I don't fall in to the category of 'I just want to write and don't really care if anyone reads what I write'. Having gone to the effort of crafting my insightful observations that will change the world for the better (OK I'll settle for entertaining or informative) I want, no need to know that it has met it's objective.

To have someone comment that your blog has changed their mind....now that really does set off those feel good emotions.

But all this requires more than just a few spell and grammar checked sentences thrown together with a couple of poorly selected photos. It requires at least a little skill, both in the writing of the blog (picking a great topic, the message and way it is actually written), promoting your blog through the use of SEO (Search Engine Optimisation - the tricks needed to ensure your blog rates highly on search engines like google, yahoo, bing etc...) and marketing (e.g. commenting on similar blogs, using a related Twitter account etc).

Unless you are already red carpet material or some sort of natural social media genius, learning and putting this into practice to get results is going to require continual research and effort and hence you get the joy of the challenge.

3 - For the therapeutic benefits

It is often said that a problem shared is a problem halved. Well if that is true, imagine the benefits of announcing it to the world. A large number of blogs are created purely for the purpose of sharing the trials of your life, be it your struggles as a single parent or as a terminally ill patient.

People who blog for the therapeutic benefits often end up getting great satisfaction and comfort from helping their readers.

How Blogging Saved My Expat Life is a great example of how blogging was a real lifeline for someone feeling isolated in a foreign country.

4 - For the money

You can't live on love and air alone and blogging has been a handsome reward for many bloggers. However, if this is your primary reason for blogging be aware that blogging is definitely not a get rich quick scheme. If you are lucky you might get the chance to receive a few freebies, and after a lot of hard work you might even, through affiliate links, be able to satisfy your coffee and cake addiction.

To earn enough to give up the day job is going to require you to become a mini celebrity and realistically only a very small percentage of people that blog have the midas touch.

5 - For your career

Creating your own personal brand however is altogether different.  If you want to stand out from the crowd and prove that you do know your stuff then having a blog that relates to your line of work can be a great way to showcase your abilities and knowledge – presuming of course that you are any good and that your blog backs-up your CV (i.e. if you are a graphic designer make sure that it is a veritable feast for the eyes).

And herein likes the double edged sword. The invention of the Internet, and more specifically social media and blogging, enables companies to perform a search of a potential employees online profile.

Remember the How not to become a Facebook Privacy Victim - 3 Top Tips tip number 3, apply it to everything you do on the Internet and make your mum proud.

Me, I blog for the fun, the challenge and my future career. Whatever your reason for blogging, if I have managed to persuade you to give it a go, the below links may be helpful to you:

Do you have a personal blog? Why did you start your blog? Do you have any advice for anyone thinking about writing a personal blog?

Thursday
Jul292010

How not to become a Facebook Privacy Victim - 3 Top Tips

We all know at least one person who is concerned about becoming a Facebook Privacy Victim and therefore reluctant about using it. Facebook users themselves are questioning whether their personal information is safe. The media also loves nothing better than a Facebook privacy scandal adding yet more fuel to the fire.

So what is the real truth? Are the sceptics right? Should we be concerned and even take the dramatic step of stop using social sites like Facebook to prevent from becoming a Facebook Privacy Victim?

Are you concerned about Facebook Privacy Issues?

This is the very subject of a recent discussion on the StopThinkSocial Facebook fan page, where Niall Devitt from Ireland is challenging the concept of Facebook privacy:

"What does privacy mean? I mean how can someone square privacy AND be putting something on Facebook in the first instance. Surely this is a contradiction in terms? The reality is that privacy is, and will remain, a limited concept online. Put a piece of information online and it becomes public. The question is whether realistically we can expect to control how public that information is? Can anyone guarantee your privacy online? The answer is no they can’t."

Being a discussion by Facebook users, the conclusions could be considered slightly biased as no one was concerned enough to consider giving up their Facebook account. However the following 3 top tips were recommended:

How not to become a Facebook Privacy Victim

1. Check your Facebook Privacy settings...regularly

Facebook does allow you to choose who can and can't see your personal information, posts, photos etc. However, there was a media frenzy when on 9th December 2009 Facebook changed everyone's default Facebook privacy settings to allow everyone, including search engines, access to status updates. If you didn't want 'non-friends' to be able to read your wall posts, then you had to take the action of changing your Facebook settings. There's a well written Tech Crunch article that offers a more detailed explanation of how this potentially damaging Facebook change unfolded.

2. Be selective in what information you put online

Don't put your phone number or address into your Facebook profile. Most people I know opt out of having their name displayed in the electoral register and phonebook, but think nothing of entering their home address and phone number in to Facebook.

3. Maintain your integrity

Erik Qualman the author of Socialnomics:How Social Media Transforms the Way We Live and Do Business talks about the importance of maintaining a set of values when posting content. He uses the following quote from Dan Hawkins, the Colorado Head Coach who tells his football team:

"If your mom can see it, and neither you nor she is embarrassed, then it's okay. But if your mom can't look at it, then it's probably not right"

You never quite know when your status update might get you fired, evicted from your house, or dumped days before your wedding (these are just some of the classic social media blunders identified by Metro.co.uk).

Facebook IS worth the Privacy Risk

So long as you are always mindful of the above recommendations, Facebook is an incredibly useful tool for building and maintaining relationships with friends and family. Frank Bradley of Ireland says:

"My sister and I live at opposite ends of the country and I would say that we interact more on Facebook than over the phone. I've also been able to re-establish friendships that otherwise had gone stagnant, due to physical distance."

If you aren't quite sure how to change your Facebook Privacy settings we recommend that you watch the following short video by SophosLabs:

Do you agree that the benefits of using Facebook outweigh the Facebook privacy risks? Have you, or do you know anyone that has been a Facebook Privacy Victim? What steps do you take to ensure your data is safe on Facebook and other social platforms?

Sunday
Jul252010

Now twice as social

There is a lot of information from so many different sources when looking at how social media is impacting Business to Business (B2B) or Business to Consumer (B2C), but there is very little on how social media is making a difference in our personal lives on a day-to-day basis.

So in addition to "The Social Workplace" at StopThinkSocial, we now have introduced a new focus area to look at the impact and behaviours of social media from a personal angle called "Bringing social to life...":

StopThinkSocial "Bringing social to life..."

  • Are you new to Facebook, Twitter and Blogging and not quite sure how to get started?
  • Would you like to know how to get more readers and comments for your blog?
  • Do you want to learn more about search engine optimisation (SEO)?
  • Is the blogging writing style you are using the right one for you?
  • Would you simply like the chance to share and discuss the benefits and challenges of being an ordinary person trying to achieve extraordinary things in the digital world of Social Media?

StopThinkSocial "Bringing social to life..." is a community for social enthusiasts to help, share and discuss the benefits of social media and social technologies in their personal lives.

Easy Redirect: stopthinksocial.com/facebook

So come and join us, and other social enthusiasts, and discuss the art of being truly social.

StopThinkSocial "The Social Workplace"

In a world where social media and social technologies play a vital role in how we engage with customers, partners and our employees, we sometimes forget that the technology is the enabler but it's the people that make it happen!

StopThinkSocial "The Social Workplace"
is a networking group on LinkedIn for people and businesses to discuss social business strategies, share experiences and success stories, and to innovate together on how to overcome the change barriers associated with creating The Social Workplace.

The primary focus is on the "change in culture" of socialnomics and evolving the way we work, rather than the technology itself.

Some discussions taking place right now:

  • "Can you still execute an external social media strategy effectively when you don't have an internal social business infrastructure to support it?" - Join the discussion
  • "Should you outsource your Social Media strategy?" - Join the discussion
  • "How do you approach the change in culture required to maximise social media?" - Join the discussion
  • "Are todays New Stakeholders social insurgence? Did we learn any lessons from ClimateGate?" - Join the discussion
  • How companies are now engaging with Social Media (NEW Harvard Study) - Review and comment

Easy Redirect: stopthinksocial.com/linkedin

So come and join our networking group and give us your opinions on how to make the workplace more social, and to discuss the benefits in doing so.

How to read and track our different Blogs

As StopThinkSocial now covers both the business and personal side of social media, the blogs that are posted here are now categorised:

To show all the blogs for a specific category, just click on the corresponding link under the category list on the left hand side.

For those of you that have, or want to, subscribe to this blog then the Atom Feeds have also been split into personal and business to give you more flexibility (though you can still subscribe to all posts if you so wish).

Wednesday
Jun302010

7 Top Tips for creating The Social Workplace

There are many top tips out there when it comes to social media strategies, but many of these are based on theory. The top tips below are based on experience (and mistakes) on how to create The Social Workplace:

1. Social technologies enable the strategy, they don't define it
If I had a penny for every time I heard "I want to start doing social media, which Blog do you recommend?" I could afford to buy, and coach, my own England football team ...

The technology is important yes, but it's the last thing to focus on. Firstly, understand the social capabilities of your target audience; identify what you are trying to achieve; plan how you want to achieve it; and finally determine the right social technologies that will lead to success.

2. Do not under-estimate the cultural change
As mentioned in a previous post, I compare the change in culture in using social technologies to that of the early 70's, when people first began walking around with a large telephones strapped to their heads.

People will pick up the concept and benefits of being social in the workplace at a variation of speeds. Some will just "get it", some will need a bit of coaching, whilst others will need a lot of hand-holding.

I've had a lot of success with introducing a remote social media change workshop and is something I would recommend, along with identifying use cases.

3. Find the hook!
Approaching senior management with "I would love to talk to you about social technologies...." is not the way to start your opening pitch (or even for them to allow you to finish your sentence).

Be more bold, and find what is important to them. I often use "Would you like me to reduce your email by 50%?" as an opening gambit and that gets me a coffee and a seat.

4. Start small - Quick win - BIG impact
Trying to do too much too quick is going to have a negative impact and hamper any future opportunities to creating a social workplace.

So identify a solution that has a big business benefit with the minimum of effort. Once you have a successful solution under your belt you can crank it up a notch to the next level.

5. Be creative!
Utilise the right-side of your brain and use social media to explain social media, not large PowerPoint presentations with lots of tiny writing that forces people to squint. If they are reading your slides they are not listening to you.

By creating something that people talk about and share, will enable your message to reach a mass market in a socially connected enterprise much faster than the traditional communication channels.

This is an animated video I created with the help of my good friends at www.moviestorm.co.uk, to communicate the importance to Oracle's sales organisation of being more socially connected (with a little humour mixed in).

6. Be Passionate...
Creating a social workplace is a fairly new concept, and if done correctly can create much more effective and much more efficient business teams.

However it is a big change in culture as I mentioned earlier, and therefore you need to be passionate and resilient in your message before others are willing to believe and follow.

7. Stop, Think, be Social
And finally, before you next send that large presentation to 20+ people asking for their feedback causing huge irritations in doing so, take a step back and think "is there a better way of achieving my goal, a more social way?"

It is far too easy to slip back into the bad habits of traditional communication styles and methods so you need to regularly Stop, Think, and remember to be Social.

Wednesday
Jun232010

Review of the Social Media Influence 2010 Conference

This year's Social Media Influence 2010 conference was being held at London Marriott Grosvenor Square Hotel in Mayfair (btw the hotel is not actually situated on Grosvenor Square, it's off a side road, which resulted in me and a few others getting lost but that's a whole other story).

The conference itself has a good reputation and I was honoured at being asked to speak at it, and really looking forward to the speakers from some top companies - Starbucks, PepsiCo, BT Group, Digital, Sony, The Guardian to name a few.

This conference is only a day conference but had 2 parallel tracks running in the morning which came together as a single track by midday:

  • Track 1: Social Media Influence
  • Track 2: Social Business Design

Track 1 had about 220 people and Track 2 had about 20. My view on the imbalance between the tracks was firstly because Alexandra Wheeler (digital Director of Starbucks), was the starting keynote speaker for Track 1 where Starbucks is always a great crowd drawer when it comes to social media, and secondly the perception was that Track 2: Social Business Design was a "technical" track (confirmed by a number of people I spoke to). Maybe this track should have been called Social Business Planning?

I began by sitting in Track 2, and looking around I noticed how far apart this small group of social media enthusiasts were sitting from one another. Yes, it was a hot and muggy day but the air conditioning was working!

JP Rangasami, Chief Scientist for BT Group, was up first and did a reasonable opening keynote for this track; however I did find my mind wandering as he didn't use any visual aids for the entire 45 mins. Maybe it is just my personal preference, but I find a mix between speech and visual to be a much more powerful delivery.

After JP Rangasami, I did my presentation as part of a panel debate, where I focused on the human factor side of social media and the change in mindset required to make social media a success (details of which can be found below).

Throughout the course of the day I listened to some good speakers and some great speakers where B. Bonin Bough (Global Director of Digital and Social Media for PepsiCo) was the highlight for me with their "Mission Control" setup, monitoring and responding to social conversations about a particular product (details of which can also be found below). It showed just what you can do with a little creativity, great passion and the backing of a company who takes social media seriously.

To summarise I think this has been one of the better conferences I have been to in a long time in terms of the speakers, the content and the fact that I met some really interesting people throughout the day.

However, I would like to make one recommendation for next year's conference and that is to provide more clarity at the beginning and throughout the day on what the #tag for the conference is on Twitter. Consequently a mixture of #smi, #smi10 and #smi2010 were used. When you have parallel Tracks going on, being able to monitor conversations of other tracks is really useful.

Matthew Yeomans (Director of Custom Communication) did a great job of putting this event together and I give it a 8.5 / 10 and really look forward to next year's conference.

Speaker Highlights

Below are a mixture of mine and other people's views (based on their twittering throughout the day) of some of the better presentations:

Starbucks (Keynote)

Alexandra Wheeler, Digital Director of Starbucks

Starbucks is one of the key companies today showing how Social Media can really influence your profits (#1 engaged brand in Social Media on Facebook) and Alexandra didn't disappoint in her delivery.

Where a lot of companies are looking to outsource their Social Media activities, Alexandra's opening gambit is "do not outsource your voice" which was received with a rapture of nodding heads and tweets. Her second sound bite of the day "ask for forgiveness not permission but be mostly right" when referencing Social Media compliance, is phrase that was repeated throughout the day and one I am starting to heed.

Other key messages from Alexandra were:

"97% of customers said a digital brand experience influenced whether or not they purchased"

"Look at metrics to inform content and strategy"

"3 phases to Starbucks Foursquare promo: 1. Badge creation; 2. Happy hour promo; 3. Mayor offers"

Measure what?

Discussion to highlight the power of using Social Media monitoring to build new business as well as protecting your reputation and managing customer relationships.

Panel: Guy Stephens (Foviance), Mobbie Nazir (Brew Digital), Andy Leaver (Bazaarvoice)

I have made this as one of my highlights, not because it was a great panel debate, but the fact that we still find the measurement of social media a difficult thing to quantify and qualify which became more and more apparent as this debate continued.

Some key points were:

"93% of customers seek others' views before they buy" (Andy)

"Twitter activity is 'push'. Not much listening." (Andy)

"Numbers out of context have no meaning and we need to be able to act on the info." (Mobbie)

"We can get too hung up on measurement. Relax" (Guy)

PepsiCo (Keynote)

B.Bonin Bough, Head of Social Media for Pepsico

What I liked about B.Bonin was his passion and enthusiasm for social media which made him a very compelling speaker to listen to.

I liked the PepsiCo10 project which is an open innovation solution to work with 10 companies on emerging technologies, and the way they used the BlogHer community to co-create a product, but the highlight had to be their "Mission Control":

And finally me.....

Social Media is about People!

 3 Key Learnings

  • Social technologies enable the strategy, they don't define it!
  • The change in mindset should not be under-estimated
  • Social Media is about PEOPLE!

5 Top tips

  • Find the hook ! (reducing email by 50% is a great door opener)
  • Start small - Quick win - BIG impact
  • Be Creative
  • Be Passionate
  • Stop! think social (i.e. is there a better way of what I'm trying to do?)