Why should you start a blog? - Top 5 tips
Saturday, August 28, 2010 at 3:00PM | in
Bringing Social to Life,
Top Tips Blogging hasn't quite reached the dizzy heights of success that we see with Facebook but the number of people starting to write a personal blog is rapidly growing.
But why should you start a blog? What is it about blogging that encourages people to put fingers to keys and share their lives?
Here are my top 5 reasons why people blog and why you should start a blog if you don't already have one:
Why should you start a blog? - Top 5 tips:
1 - For the fun!
There is no doubt about it, blogging can be fun. You won't be able to stop yourself from jumping for joy with excitement and self satisfaction every time you receive notification that someone you don't know leaves a comment on your post – ok, maybe that is just me, but you get my point.
Unfortunately the opposite can also be true, it is easy to become disheartened when it feels like you are talking to yourself.
The golden rule for getting people to visit your blog and leave comments is to do exactly that on other people's blogs.
So you need to be careful not to expect overnight success. You have to work at encouraging people to find you which leads us neatly onto reason number 2...
2 - For the challenge
Personally I don't fall in to the category of 'I just want to write and don't really care if anyone reads what I write'. Having gone to the effort of crafting my insightful observations that will change the world for the better (OK I'll settle for entertaining or informative) I want, no need to know that it has met it's objective.
To have someone comment that your blog has changed their mind....now that really does set off those feel good emotions.
But all this requires more than just a few spell and grammar checked sentences thrown together with a couple of poorly selected photos. It requires at least a little skill, both in the writing of the blog (picking a great topic, the message and way it is actually written), promoting your blog through the use of SEO (Search Engine Optimisation - the tricks needed to ensure your blog rates highly on search engines like google, yahoo, bing etc...) and marketing (e.g. commenting on similar blogs, using a related Twitter account etc).
Unless you are already red carpet material or some sort of natural social media genius, learning and putting this into practice to get results is going to require continual research and effort and hence you get the joy of the challenge.
3 - For the therapeutic benefits
It is often said that a problem shared is a problem halved. Well if that is true, imagine the benefits of announcing it to the world. A large number of blogs are created purely for the purpose of sharing the trials of your life, be it your struggles as a single parent or as a terminally ill patient.
People who blog for the therapeutic benefits often end up getting great satisfaction and comfort from helping their readers.
How Blogging Saved My Expat Life is a great example of how blogging was a real lifeline for someone feeling isolated in a foreign country.
4 - For the money
You can't live on love and air alone and blogging has been a handsome reward for many bloggers. However, if this is your primary reason for blogging be aware that blogging is definitely not a get rich quick scheme. If you are lucky you might get the chance to receive a few freebies, and after a lot of hard work you might even, through affiliate links, be able to satisfy your coffee and cake addiction.
To earn enough to give up the day job is going to require you to become a mini celebrity and realistically only a very small percentage of people that blog have the midas touch.
5 - For your career
Creating your own personal brand however is altogether different. If you want to stand out from the crowd and prove that you do know your stuff then having a blog that relates to your line of work can be a great way to showcase your abilities and knowledge – presuming of course that you are any good and that your blog backs-up your CV (i.e. if you are a graphic designer make sure that it is a veritable feast for the eyes).
And herein likes the double edged sword. The invention of the Internet, and more specifically social media and blogging, enables companies to perform a search of a potential employees online profile.
Remember the How not to become a Facebook Privacy Victim - 3 Top Tips tip number 3, apply it to everything you do on the Internet and make your mum proud.
Me, I blog for the fun, the challenge and my future career. Whatever your reason for blogging, if I have managed to persuade you to give it a go, the below links may be helpful to you:
Do you have a personal blog? Why did you start your blog? Do you have any advice for anyone thinking about writing a personal blog?
Blog,
bing,
blogging,
branding & identity,
facebook,
google,
search engines,
social media,
therapeutic,
top tips,
twitter,
yahoo 










