My Crazy Prediction?

In September 2008 I made a prediction, that email as we know it today will no longer exist in 10 years time.

Read The Death Of Email by 2018

Will I be proved to be a:
or Fool?

Time Remaining:

Twitter

Featured Author on Business 2 Community


Disclaimer: The views expressed on stopthinksocial are my own and do not necessarily reflect the views of Oracle.
Strategic advice and experience on making the most of  being social in the workplace
Monday
May272013

Community Managers can make or break your Brand

I'm currently looking for a new mobile as my HTC I use for work is leaking memory (this is the second HTC mobile I have had that has developed exactly the same problem) and I wanted to know more about the new Samsung Galaxy S4.

Surfing a well known search engine I came across this article from PC Advisor "Samsung Galaxy S4 vs Apple iPhone 5 comparison review" written by Chris Martin, a staff writer at PC Advisor.

The article contains facts about some of the tests that were done by PC Advisor comparing the Samsung S4 to the iPhone 5, however once I had finished reading it I was left with a feeling that the article had a clear under tone of bias towards Apple. Reading it again and ignoring the writers biased under-tones, for me the Samsung S4 came out a fairly clear winner and yet the overall verdict was still in favour of the Apple iPhone5.

What I was expecting was an independent review from such a reputable brand as PC Advisor to help me make an informed decision, but instead I was left confused, frustrated and questioning the Brand's ability to be fair and transparent.

So I left a polite and humorous comment to the fact that I wonder if Chris Martin (the writer of the article) owns an iPhone 5 to which Matt Egan (PC Advisor Editor and star of this blog post) responded with the following comment:

From a community manager / editor representing a Brand I thought this response was a little strong and very provocative.

I then read other comments of the article left by consumers and I guess it wasn't surprising to see many had exactly the same opinion as myself that they felt this article was biased towards Apple. But what was surprising (well, more shocking) were some of Matt's responses to those comments:

 ...and I'm saving the best to last...
[Edited: The below comment was actually taken from a different article on PC Advisor] 

 

If you are representing a Brand you just cannot behave in this way. Not only will you alienate your consumers but you are damaging the Brand. So here are my top tips on how to be a great Community Manager:

Top 10 Tips that make a Great Community Manager

  1. Remember you represent the Brand not yourself
  2. Always be polite and respectful to your consumers, even if you don't agree or like their comments
  3. Don't take comments personally
  4. Engage with those that leave comments and thank them for their insights and time
  5. Where people disagree or have an issue, politely find out any information you can that can help them and your Brand in the future
  6. Listen to what your consumers have to say and feedback to your Brand
  7. If comments are offensive, remove them. Public battles are not pleasant reading and ultimately damaging to your Brand
  8. Don't use foul or offensive language yourself
  9. Learn from the experts and other community practitioners. I highly recommend joining the #CmgrChat Twitter Chat community (co-founder Jenn Pedde) and listening into Tim McDonalds #cmgrhangout
  10. Remember you represent the Brand not yourself (repeated for effect)
Saturday
Feb092013

Winners & Losers in Social Business (#SWChat)

We know the impact of companies not willing to get on board with social media. We also know the impact of those not willing to have trained crisis management teams in place to react and respond quickly to situations via social media. And we have talked a lot about how companies need to have an internal Social Business strategy to support their external social media one. But who really are the winners and losers when it comes to embracing Social Business?

Live Show Playback

On Monday 4th Feb, Liz Christopher hosted our #SWChat Live Show on Winners & Losers in Social Business with panelists:

Sunday
Dec232012

What's Hot In Social Tools (#SWChat)

Introduction

Social tools and social platforms are evolving at an incredible rate with new tools popping up all the time. "What's Hot In Social Tools" will be appearing as a regular event on #SWChat for the community to share what they are using, how they use them and what new social tools / platform are new to the market.

Event Question

Just one question.....

Q1) What social tools do you use for business use and why?

Related Articles

Social Tools List

  1. brat rapid annotation tool - online environment for collaborative text annotation
  2. Yammer - collaborate securely across departments, geographies, content and business applications
  3. Scoopit - Shares ideas that matter on beautiful topic pages
  4. Twylah - brings your brand message into focus, extends the life of your tweets, and helps you get discovered beyond Twitter
  5. RebelMouse - creates your social front page, building a dynamic site around what you share
  6. Bufferapp - shares your great articles, pictures and videos automagically through the day
  7. Triberr - website for bloggers interested in increasing their reach
  8. IFTTT - a service that lets you create powerful connections with one simple statement: IF This Then That
  9. Connectedhq - contact management without the work
  10. Nimble - solution to offer small businesses the best features of high-end CRM systems combined with the power of social media
  11. eGrabber - automated list building tools for B2B sales & recruiting
  12. Listly - help bloggers & brands curate, crowdsource, and engage readers via live embedded list content inside blog posts
  13. Hootsuite - a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard
  14. LinkedIn - manages your professional identity and builds and engages with your professional network
  15. Mylearningworx - crowd sourced hub for online learning covering everything from business skills to hobbies, lifestyle and leisure
  16. XeeMee - a social presence management tool, helping you organize, grow and optimize yor social presence
  17. Twitter - a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting
  18. Oracle Social Network - a secure private network that provides a broad range of social tools designed to capture and preserve information flowing between people, enterprise applications, and business processes
  19. IBM Connections - a social software platform that enables organizations to engage the right people, drive innovation, and deliver results
  20. Tweetdeck - your personal browser for staying in touch with what's happening now, connecting you with your contacts across Twitter, Facebook, MySpace ...
  21. Facebook - a social utility that connects people with friends and others who work, study and live around them
  22. Google+ - making sharing on the web more like sharing in real life
  23. Sendgine - the missing link between email and project management
  24. Basecamp - a web-based project management and collaboration tool
  25. Bottlenoseapp - provides live social intelligence for marketers by analyzing activity across all the major social networks
  26. Sproutsocial - a social media management tool created to help businesses find new customers & grow their social media presence
  27. Socialbro - tool to manage and analyze your Twitter Community
  28. Slideshare - an online slide hosting service
  29. Yoono - is allows you to connect and share with all your social networks and instant messaging services in one place
  30. Evernote - helps you remember and act upon ideas, projects and experiences across all the computers, phones and tablets you use
  31. Springpad - a web app allowing users to save, organize, and share collected ideas and information
  32. ManageFlitter - a web-based application that assists Twitter users with their unfollower and general account management
  33. Commun.it - an online tool to manage your community, monitor engagement, track campaign and discover leads on Twitter
  34. Pinterest - a content sharing service that allows members to "pin" images, videos and other objects to their pinboard
  35. oneQube - a modular #cloud platform for the #social #enterprise
  36. Klout - a tool that measures social influence across the web
  37. Kred - a visual history of your Social Media Influence
  38. Google+ Communities - an online community tool to talk about the stuff you’re into with people who love it too
  39. TweetLevel - a Twitter measurement tool 
  40. Storify - an online tool making sense of what people post on social media
  41. Google Alerts - are email updates of the latest relevant Google results (web, news, etc.) based on your queries
  42. PeerIndex - an analytics tool measuring interactions across the web to help you understand your impact in social media
  43. Awareness Social Marketing Hub - a tool letting serious marketing teams extend their brand messaging and campaigns to social networks
  44. NutshellMail - tracks your brand's social media activity and delivers a summary to your email inbox on your schedule
  45. Postling - a tool that makes it easy to manage all of your social media from a single interface
  46. Tweetseeker - an advanced Twitter search tool designed with powerful filtering capabilities to remove less relevant or less-interesting Tweets
  47. Topsy - a realtime search engine powered by the Social Web
  48. Socialmention - a social media search engine that searches user-generated content 
  49. Rapportive - shows you everything about your contacts right inside your inbox
  50. Google Hangouts - a video chat service enabling both one-on-one chats and group chats with up to ten people at a time
  51. Crowdbooster - offers social media analytics with suggestions and tools to help you improve your online presence
  52. MarketMeSuite - a social media marketing dashboard that allows businesses and teams to manage their social media

Useful #SWChat Links

Next Event | Schedule

Friday
Dec072012

Gamification: Just Point's and Badges? (#SWChat)

Introduction

Gamification has always been a favourite topic with the #SWChat, community where it's usefulness in business has always split the audience. We are returning to this topic to see how Gamification has evolved and how people's opinion's may have changed.

This event debated whether Gamification can incentivise employees better or whether it's really just about point's and badges.

Definitions

 Gamification is the concept of using game design elements in non-game applications to make them more fun and engaging.

 Game mechanics are constructs of rules intended to produce an enjoyable gameplay. Think of it as basic building blocks that can be combined in interesting ways to drive a (often complex) sequence of actions in order to achieve desired results.

Courtesy of KISSMetrics

Event Questions

Q1) Gamification is a smart way to increase Brand loyalty & better understand your customer. Agree/disagree?
Q2) Are companies turning to Gamification as standard reward programmes no longer motivate employees?
Q3) Can (and should) Gamification be used to drive a companies core business processes?
Q4) Can Gamification drive cultural behaviours of employees to increase productivity?
Q5) Can Game mechanics in the workplace help to build and foster better employee working relationships?

Related Articles

 

Spreecast Social Video Channel

Participants (confirmed): Greg Lowe

Producer: @LizCpher

Playback: (see below)

 

 

Useful #SWChat Links

Next Event | Schedule

Friday
Nov302012

Next Generation Collaboration (#SWChat)

Introduction

Collaboration is nothing new. People have been collaborating since the stone ages to hunt for food. But how has collaboration evolved in the last few years, what has been the business impact and what makes a good collaborator?

This event took a deep dive into collaboration from the social tools to people's behaviours.

Event Questions

Q1) Companies today must build an infrastructure for it's employees to work remotely. Agree/disagree?
Q2) Is a flattened hierarchy, openness, and shared ideas the new work culture of today?
Q3) Should companies encourage more social networking / relationship building of it's own employees?
Q4) Is reward and recognition essential in today's collaborative culture to encourage better contribution?
Q5) Does the role of a manager change in a company with a collaborative culture at it's core?

Related Articles

Spreecast Social Video Channel

Participants: Greg Lowe, Colin Hope-Murray, Jenn Emerson, Alastair Walker, Richard Rashty

Producer: @LizCpher

Playback: (see below)

 

Useful #SWChat Links

Next Event | Schedule