« Developing your own Social Media strategy »

Defining and delivering a social media strategy within a business is not an easy thing to do. You need an inspiring vision, buy-in from your executive management, the right people in place, but above all you need a good and clear strategy.

Over the next few weeks / months I will be putting together a series of posts to outline how to define a good social media strategy, and providing material that you can use to develop your own strategy:

1. How to achieve the buy-in
2. Phase 1: Building a Foundation
3. Phase 2: Raising Awareness
4. Phase 3: Driving Adoption
5. Social Governance
6. Evolving the Strategy

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