I am becoming more and more frustrated with Twitter. Not the technology but how people use it.
We all have to stop using Twitter just to push out our own content and start using this social platform as a great opportunity to share the knowledge and engage in conversation with others. After all, social media is supposed to be about people! In short, let's learn to listen and stand out from the crowd...
Learn to listen and stand out from the Crowd
Let me give you an example.
I have a number of SEO specialists in my Twitter stream. They have been chosen because I believe they can add value to me and my followers. I want to be in a position to share their experience and knowledge to help foster future relationships.
Today I needed some SEO advice myself. I needed to know if cached pages in search engines had to be manually refreshed if I updated previous blog posts to improve key word optimisation.
So I put a shout out.
I received only one response referencing how they made lots of money off the internet (spam). I sent a similar message again an hour or so later and no responses.
In between these two tweets of mine, one of the SEO specialists in my stream tweeted:
Get FREE SEO services today
...and a few other SEO specialists also pushed out content advertising their services.
If any of these SEO specialists had engaged with me in conversation and responded to my question, who knows where that conversation may of led. Maybe an opportunity for business now or in the future, or at the very least I will remember them as being responsive and extremely helpful and pass on their details to others.
These are missed opportunities.
So here are my top 3 tips for businesses using Twitter:
1. Learn to listen
Your Twitter stream is a valuable commodity, chosen by you because you believe the people you are following can add value to you. Make the effort to listen. I would advise spending a minimum of 30% of your Twitter strategy listening to what others are saying.
2. Engage in conversation
As you begin to listen, start engaging in conversations. Build up a rapport with those you are following and make the time to read and comment on their content. Particularly look out for "shout out's" (people asking for help) and try to help them. If you cannot help them directly, do you know someone in your stream that might? If so, connect these people. This will earn you respect and a great contact to follow.
3. Share the knowledge
Remember the Pie Theorem in my last post:
For every piece of the knowledge pie to share, you will receive two slices in return
Don't be afraid to share your pearls of wisdom when engaging in conversation. This will also earn you respect and a reputation to be proud of, which could lead to potential future business opportunities. Good reputations take time to build but bad reputations can be earned very quickly and will spread throughout your network like wild fire.