Do you find that some people just don't get it?
Whilst the majority of us understand the benefits of using social media in the workplace to aid business collaboration, to improve knowledge sharing, to build better professional relationships of trust etc..., there are some that don't.
In my experience these type of people fall into 3 distinct categories:
1. The Culture Shockers
These type of people are brought up in a culture where knowledge sharing and collaboration isn't natural, or are of a generation where social media is thought to refer to sharing a newspaper with a bloke down the local pub.
The GREAT NEWS is these type of people can be educated and shown the path to social media enlightenment.
Dilbert explains these type of people so well:
2. The Power Losers
These type of people believe knowledge is power and fear that if they share a piece of the knowledge pie then they become less important to the company. This I don't understand. Maybe it is just part of my DNA but I have always believed in the Pie Theorem.
The Pie Theorem states that for every piece of the knowledge pie you share you will receive two slices in return
The GOOD NEWS is these type of people can change and be redirected on to the path of social media enlightenment.
(Note: To save you the time of doing a Google search on The Pie Theorem, it is indeed a term I just made up!)
3. The Corporate Ladder Climbers
These type of people are similar to The Power Losers, with one significant difference. They hold on to all their knowledge and refuse to collaborate because they want that next promotion regardless of the harm it will do to the company.
The BAD NEWS is these type of people will never change and should be avoided at all costs. Thankfully though they are a dying breed in the new social workplace world.
So next time you come across someone who doesn't get it, try to figure out if they are a Culture Shocker, a Power Loser, or a Corporate Ladder Climber. If they fall under either of the first two categories then help them out. Show them the path to social media enlightenment. If they appear to be a Corporate Ladder Climber then show them the door, unfriend them on Facebook and block them on Twitter!