My Twitter stream is an essential part of my business and my life (yes I have the S.A.D disease where there is no cure). I have put an extraordinary amount of time into identifying the right knowledge flows that are both inspirational and informative to me and my business.
Whilst building up my Twitter stream there were certain idiosyncrasies that instantly put me off following someone. I thought I would share these with you in the form of How NOT to get Twitter followers, as I am sure I am not alone here in my thoughts.
Disclaimer: These are based on using your Twitter account for business purposes not for personal use (though many of the idiosyncrasies would still come into effect for personal use too!)
How NOT to get Twitter Followers
1. Don't use your own Human Face as your Twitter Avatar
These are just some of the classic examples I came across:
- Using your pet - People do business with people not with their pets. Am I really going to take you seriously if I am tweeting with Mr. Snuffles?
- Adding funny clown hats and fake moustaches - Why on earth????
- Using your company logo - unless you are a well established enterprise, then I would not recommend this. I am more likely to build a relationship with you when I see a human face than a nice company logo
- Using the default Twitter Avatar - To me this shows you don't understand how social media or business works. Therefore I am unlikely to contact you....ever
- Using a cartoon image - Hahahaha but I am not going to contact you...
- Using a picture of your loved one or baby - Awww isn't that sweet....still not going to contact you.....
- Using a provocative picture - Yes I may contact you but not for the reasons you would like me to....
2. Starting your Twitter Bio with Personal Stuff
Yes, you maybe a proud dad of two and a wonderful husband, but don't include that in your bio. Your Twitter bio has a limited number of characters - use it wisely to give a good impression of you and your business.
If you MUST add that info, add it at the end never at the beginning. I'm busy, I might only read the first 5 words of your bio before making a decision to follow you or not.
3. Having an Animated Twitter Avatar
If the thought is that you will stand out from the crowd, you succeeded. But not for the reasons you would like me to think. You want your tweets to stand out from the crowd not your Avatar!
(I saw one recently with a rotating head - WHY????)
4. Using Strange Twitter Names
Having Twitter names like "ILuvSocialMedia" or "Ifollowbaccc" is an immediate put off for me. I want a face and a name to do business with. Which leads me nicely on to my next idiosyncrasy...
5. Including Follow Back in your Twitter Bio
Adding "I'll follow you back" in your bio is a big no no. I don't want anyone to follow me back just because I follow them. I follow people because I hope they will be inspirational and informative in their tweets to me and I continue to follow when they do. I hope my followers think the same of me.
(btw If you are that desperate for friends, go down to your local pub and buy everyone a drink!)
6. Adding words like "Expert" and "Guru" to your Twitter Bio
Only other people can call you an expert or guru. If you include it in your bio it suggests you need convincing of the fact not others (bit of Sigmund Freud deep thinking here...)
7. Not Tweeting Regularly
If you don't tweet regularly you either have nothing to say or you don't understand social media. Either way why would I want you in my Twitter stream?
8. Tweeting about Personal Stuff
Some personal stuff is ok, it shows a human side to you and your business. But if you do it regularly I will unfollow you. My advice is to use Facebook for your personal stuff, or at the very least have a separate Twitter account for personal stuff so if people are interested they will follow your personal account.
9. Not Listening or Engaging with Others
If you are just constantly pushing out your own content and not listening to, or engaging with me then why would I continue to follow you? (see my previous post Twitter: Learn to listen and stand out from the crowd...)
10. Ignoring your Klout Score
Ok, this might be a contentious inclusion here whilst it is still in beta mode, but I believe Klout will play an influential role on Twitter when it comes to business (see http://klout.com/). Where there is an over-crowded market in what you and your business have to offer, what is going to make you stand out from the crowd?
Klout will show how other people perceive you and how influential you are when it comes to your area of expertise. This could be the deciding factor when all other things are equal.
Some Final Pearls of Wisdom
Remember, your Twitter account is just an extension of you and your business - a great social communication channel in a very public arena. Take Twitter seriously and treat the people that follow you with respect. Who knows where that next lead or opportunity will come from...