Gamification: Just Point's and Badges? (#SWChat)
Friday, December 7, 2012
David Christopher in #SWChat, #SWChat, Enterprise Gamification, Gamification, Standard Event, Twitter Chat, business processes, cultural change, game mechanics, productivity, recognition, reward

Introduction

Gamification has always been a favourite topic with the #SWChat, community where it's usefulness in business has always split the audience. We are returning to this topic to see how Gamification has evolved and how people's opinion's may have changed.

This event debated whether Gamification can incentivise employees better or whether it's really just about point's and badges.

Definitions

 Gamification is the concept of using game design elements in non-game applications to make them more fun and engaging.

 Game mechanics are constructs of rules intended to produce an enjoyable gameplay. Think of it as basic building blocks that can be combined in interesting ways to drive a (often complex) sequence of actions in order to achieve desired results.

Courtesy of KISSMetrics

Event Questions

Q1) Gamification is a smart way to increase Brand loyalty & better understand your customer. Agree/disagree?
Q2) Are companies turning to Gamification as standard reward programmes no longer motivate employees?
Q3) Can (and should) Gamification be used to drive a companies core business processes?
Q4) Can Gamification drive cultural behaviours of employees to increase productivity?
Q5) Can Game mechanics in the workplace help to build and foster better employee working relationships?

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Participants (confirmed): Greg Lowe

Producer: @LizCpher

Playback: (see below)

 

 

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Article originally appeared on STS (http://www.stopthinksocial.com/).
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