According to Gartner, a social organisation is an organisation that handles significant business challenges and opportunities using social media platforms to engage stakeholders, such as employees, customers and suppliers, to work and collaborate together. A social organisation empowers employees, which creates openness, creativity and collaboration. It is all about the people.
So how do you go about transforming your business to become a Social Business? This event delved into the why and how of Social Business transformation.
Founder of Enterprise Strategies
Business Guru Peter Drucker said 'the most valuable asset of a 21st century organization will be its knowledge workers and its productivity', I see Social Business as fundamental to enabling both.
Andy is a Social Business researcher, advisor and public speaker. During the last 17 years he has served as a trusted advisor for several industry leading organizations including Andersen, Ernst & Young, JP Morgan Chase and Oracle. He is a career long student of enterprise communication and collaboration and loves sharing what he has learned. Andy is a frequent conference speaker and an avid road cyclist. He enjoys connecting people and dots.
Greg LoweEnterprise Strategies Advisor
Greg constructively challenges the status quo to achieve real change in organizations. With a background in IT, communications and collaboration, Greg is passionate about making technology usable to make people's jobs easier and changing the way companies do business. He does this by demonstrating value through building business cases and leading organizations to develop and support new behaviors, by working with leadership to help them understand how and why to leverage social business systems within their enterprise to achieve better business outcomes. He also writes and speaks about strategies and tactics that can be employed by companies to drive success in the Social Business space.
Q1) Why does any business want or need to become a Social Business?
Q2) Why are organisations much slower to adopt social methods of engagement compared to the outside world?
Q3) What's more important for Social Business Transformation, cultural change or technology enablement?
Q4) Groundswell approach or top down leadership - which has the better chance of success of sustained transformation?
Q5) What are the key steps in transforming any business to become a Social Business?
- 9 Indicators Of Social Business Transformation: Process & Governance via Michael Brito
- Selling Social Business To The CFO via Greg Lowe
- 3 Critical Characteristics Of An Enterprise Social Media Culture via Andy Jankowski
- How Not To Fail At Enterprise Social Media via Andy Jankowski
- How Enterprise Social Media Is Valuable To Every Level Of Your company (Part 1) via Andy Jankowski
- How Enterprise Social Media Is Valuable To Every Level Of Your company (Part 2) via Andy Jankowski
- Social Media in Business: It's Just A Bunch Of Tools Right? [slideshare] via David Christopher
- Social Business Transformation: What You Need To Know via BCW
- Social Business Transformation via The Dachis Group
- Converging On The Social Enterprise via The Dachis Group
Spreecast Social Video Channel
Guest: Greg Lowe (Advisor to Enterprise Strategies)
Participants (confirmed): Jenn Emerson, Colin Hope-Murray, Andrew Sim
Playback: (see below)