My Crazy Prediction?

In September 2008 I made a prediction, that email as we know it today will no longer exist in 10 years time.

Read The Death Of Email by 2018

Will I be proved to be a:
or Fool?

Time Remaining:

Twitter

Featured Author on Business 2 Community


Disclaimer: The views expressed on stopthinksocial are my own and do not necessarily reflect the views of Oracle.
Strategic advice and experience on making the most of  being social in the workplace

Entries in being social (6)

Tuesday
Jan172012

Focus on the Easy Adopters, the Rest will Follow

Social adoption strategies are not easy to implement in ANY business, and if anyone tells you differently they are lying!

The reason?

How can you convince people to change their communication and collaboration processes and implement a new social business infrastructure, when in their eyes the current model is not broken?

Let's see if any of these arguments sound familiar to you...

"What is the ROI of 'Being Social in the Workplace' anyway?"

"Social? That means I need to learn even more tools huh?"

"So you want my workforce to spend all their time on Facebook?"

"I'm already social, I sent a tweet last year"

These are what we call Social Barriers, the human instinct blockers based on fear.

Overcoming the fear of change is not easy and yes it is a generation thing. The younger generation are entering business with a good knowledge and understanding of social without the added baggage of pre-defined traditional business processes. Adoption is therefore natural and unforced.

So how do you overcome these Social Barriers in the workplace?

Focus on the Easy Adopters, the rest will follow...

There are are couple of ways to face these Social Barriers, and deliver a social adoption strategy:

  1. Face them head on - provide use cases, and counter arguments to defend your position and show that 'Being Social' is nothing to be afraid of. Convince them that it will INCREASE the productivity of your workforce, IMPROVE the collaboration opportunities and STREAMLINE their communications
  2. Focus on the Easy Adopters, the rest will follow - work with those in the organisation who see the vision and are ready and willing to change. This will help you refine your social adoption strategy and create new Ambassador's. The more Ambassador's you have the easier the Social Barriers will come down

The latter is an approach I have had a lot of success with, which has also helped influence C-Level buy-in.

You could choose either of these approaches or you can do both in parallel, just don't be afraid to change tactics if you find an approach is not working for you.

Every business WILL go social, it's just a matter of when, and how you approach it...

Thursday
Dec082011

The Fear of Going Social (#SWChat)

Thanks to everyone who took part in this weeks Social Workplace Twitter Chat event (#SWChat).

The Fear of Going Social

More and more organisations are looking to use social media inside the enterprise to improve communications and collaboration, but many still are fearful. This events looks at why and how the fear barrier is being addressed.

Event Statistics

  • No. of Tweets = not available
  • No. of Contributors = 48
  • Reach = 248,357
  • No. of impressions = 2,109,337

Summary

Top 25 Tweets

Questions Asked

Q1) Whom in the organisation are most fearful of "Going Social" behind the firewall and why ?
Q2) What are the risks of letting those fears hold back the natural evolution of employee engagement ?
Q3) Fear is an emotional response. Why do we let fear overrule logic and rational arguments for "Going Social" ?
Q4) It's clearly time to face those fears. But where do we start ?
Q5) If you had 132 characters to convince your CEO "Going Social" is critical to their business, what would they be ?

Shared Reference Material

 

Useful #SWChat Links

Next Event | Schedule | Reminders | Archive | Advisors | Q&A | About

Sunday
Oct232011

#SWCONF is nearly here...

I'm sooooooo excited....

Why?

The Social Workplace Conference (#SWCONF) in London is just over a week away!

This is a great looking conference with some fantastic speakers which I have admired for many years. I am truly honored to be the opening keynote at this conference, which has made me work even harder to ensure i bring great content. And I promise NO death by powerpoint!

But what do I choose to talk about? :

  • The Oracle journey of Social discovery?
  • Why being social in the enterprise is no longer just a nice to have but a critical component of how we need do business?
  • How to gain senior management buy-in to create The Social Enterprise?
  • Is Social Media really ther right term we should be using?
  • How to develop Social Readiness and mature your Social Business Infrastructure?
  • How traditional and social communications can and need to co-exist?
  • The death of email is coming...

All the above I will cover but there is one topic that I am so passionate about which I have been working on for the last 3 years that I have to talk about - OPEN COLLABORATION.

OPEN COLLABORATION for me is at the heart of The Social Enterprise and it is what's going to change behaviours in the workplace.

If you don't know about this conference then check out the details over at #SWCONF and if that doesn't whet your appetite then check out my interview with Vic Okezie - Social Media behind the Firewall

If you haven't got your tickets yet for the conference and are thinking of going, then hurry there is currently a 20% discount if you quote the code TWITTER20.

Hope to see you there...

Friday
Apr222011

There's just too many social tools right?

Having presented numerous times to various management and executive boards on the need of Being Social in the workplace, it might not surprise you that at some stage we always end up talking about tools. And the fact that there are just too many of them.

"We have 3 different Wiki platforms, which is the one you would advise we use?"

"Which workspace solution is the easiest to use?"

"We are using Blog type A, but Bob in accounting says that Blog type B is better. What do you think?"

These are typically some of the everyday questions that pop up that I have to deal with.

There are two approaches to the "too many tools" issue:

  1. Implement a Corporate Social Governance Model
  2. Provide Social Tool Comparison Tables

Implement a Corporate Social Governance Model
This is the simplest approach, but often the hardest to implement. It does mean the business and IT department need to work closely together (sometimes a challenge in itself) to ensure the single Wiki, the single blogging platform, the single workspace solution etc... meets the needs of the business.

Provide Social Tool Comparison Tables
This is a much more difficult approach, but definitely the easiest to implement. Create a centralised knowledge resource hub where users can compare functionality of similar social tools so they can make an informed decision on which is the right tool for them (see example below):

So the options are simple. Give the users no choice and therefore no confusion or debate, or provide the facts so users can make the right judgment call.

Don't allow "There's just too many social tools?" to be an excuse for not evolving your workplace!

Thursday
Mar312011

Email is losing ground to Social Communications

I recently delivered a Social Enterprise marketing campaign titled "Being Social...More Than Just Talking" where the purpose was to raise awareness inside the enterprise that Being Social is not just about tools, it's about a work style change.

The campaign followed Steve, a Sales Communications Specialist, who was a bit of a social sceptic but was open minded to listen. He went on a social journey of discovery and soon realised that by being better socially connected with his colleagues he could be more collaborative AND more productive. Though he didn't managed to reduce his caffeine intake too much ;-)

The campaign was delivered on 3 fronts:

  • An introductory email to 25,000 employees
  • A poster campaign
  • A set of 5 Diary Entry videos (done in the style of Bridget Jones) - one released each day for a week

The campaign has been received very favourably (average marks 9/10 by the employees) and I have had numerous requests to do a follow up Diary Series. BUT what was interesting was the statistics on the initial email that went out.

The email introducing the marketing campaign went out on a Monday morning. Of those 25,000 employees who received it only 5,569 actually opened the email (22%) on the Monday. By the end of the week this figure had increased marginally to 6,310 (25%).

Just let me reiterate that:

three quarters of the workforce had not even bothered to open the email before deciding to discard or delete it

Now there are other factors that have to be taken into consideration here like:

  • was it holiday season?
  • was the subject heading interesting?
  • does the sender have influence and respect of the employees?

The answers to these questions are no, subjective, and again subjective respectively (though the name of the programme was used rather than a senders name here to provide more credibility).

The conclusion I draw from this is that if you want to communicate a message to the masses you can no longer rely only on traditional communication channels but you must use a combination of both traditional and social communication platforms. This is true inside and outside the enterprise.

The days of email blast campaigns are coming to an end.

Welcome to the Social Communication Revolution!