My Crazy Prediction?

In September 2008 I made a prediction, that email as we know it today will no longer exist in 10 years time.

Read The Death Of Email by 2018

Will I be proved to be a:
or Fool?

Time Remaining:


Featured Author on Business 2 Community

Disclaimer: The views expressed on stopthinksocial are my own and do not necessarily reflect the views of Oracle.
Strategic advice and experience on making the most of  being social in the workplace

Entries in blog (2)


Blogging - Why Do It? (SWChat)

Thanks to everyone who took part in this weeks Social Workplace Twitter Chat event (#SWChat).

Blogging - Why Do It?

Is Blogging a widely accepted practice for in-house communications with employees and external communications with customers, or has the age of the Blog been and gone to be replaced by more conversational type social platforms?

Event Statistics

  • No. of Tweets = 1100
  • No. of Contributors = 111
  • Reach = 375,000
  • No. of impressions = 4,000,000


Full Transcript Report via @hashtracking

Questions Asked

Q1) People only Blog to boost their ego. Agree / Disagree ?
Q2) Are social platforms like Google Plus, Facebook a replacement for standard Blogging platforms ?
Q3) Should companies replace internal email newsletters with Blogs to communicate to employees ?
Q4) <skipped>
Q5) What is the ROI  for a business to Blog and how is that measurable ?
Q6) What Blogging style works best? Passive / Factual / Personable / Controversial ?
Q7) In 140 characters or less, what advice would you give someone wanting to start Blogging ?


Shared Reference Material


Useful #SWChat Links

Next Event | Schedule | Reminders | Archive | Advisors | Q&A | About


There's just too many social tools right?

Having presented numerous times to various management and executive boards on the need of Being Social in the workplace, it might not surprise you that at some stage we always end up talking about tools. And the fact that there are just too many of them.

"We have 3 different Wiki platforms, which is the one you would advise we use?"

"Which workspace solution is the easiest to use?"

"We are using Blog type A, but Bob in accounting says that Blog type B is better. What do you think?"

These are typically some of the everyday questions that pop up that I have to deal with.

There are two approaches to the "too many tools" issue:

  1. Implement a Corporate Social Governance Model
  2. Provide Social Tool Comparison Tables

Implement a Corporate Social Governance Model
This is the simplest approach, but often the hardest to implement. It does mean the business and IT department need to work closely together (sometimes a challenge in itself) to ensure the single Wiki, the single blogging platform, the single workspace solution etc... meets the needs of the business.

Provide Social Tool Comparison Tables
This is a much more difficult approach, but definitely the easiest to implement. Create a centralised knowledge resource hub where users can compare functionality of similar social tools so they can make an informed decision on which is the right tool for them (see example below):

So the options are simple. Give the users no choice and therefore no confusion or debate, or provide the facts so users can make the right judgment call.

Don't allow "There's just too many social tools?" to be an excuse for not evolving your workplace!