My Crazy Prediction?

In September 2008 I made a prediction, that email as we know it today will no longer exist in 10 years time.

Read The Death Of Email by 2018

Will I be proved to be a:
or Fool?

Time Remaining:


Featured Author on Business 2 Community

Disclaimer: The views expressed on stopthinksocial are my own and do not necessarily reflect the views of Oracle.
Strategic advice and experience on making the most of  being social in the workplace

Entries in communication (11)


Infoglut: Excuse Or Reality? (#SWChat)


 Infoglut: The result of too much information to be able to make an informed business decision.

With so many social channels now available, the flow of information we have to consume is increasing causing companies real problems on how to cope with their communications. But is Infoglut real or is it just a case companies have to adapt their strategy to manage communication flows better?

This event looked at whether Infoglut is real and how to manage communication flows better.

Event Questions

Q1) Is social media the problem or solution to infoglut?
Q2) Is infoglut really a problem or have we just become lazy in how we manage our information flows?
Q3) "...and one ring to rule them all" -is a single social platform the key to manage all information flows effectively?
Q4) Scheduling time slots to only consume content makes us more effective. Agree / disagree?
Q5) What top 3 tips would you recommend to eliminate infoglut?

Related Articles

Spreecast Social Video Channel

Participants: Greg Lowe, Colin Hope-Murray, Jenn Emerson, Alastair Walker

Producer: @LizCpher

Playback: (see below)



Useful #SWChat Links

Next Event | Schedule


The Future Of Social Is Mobile (#SWChat)

Thanks to everyone who took part in this weeks Social Workplace Twitter Chat event (#SWChat).

The Future Of Social Is Mobile

In the last couple of years, mobile technology has advanced so much that it has become an extension of ourselves. Demand is high causing costs to sky-rocket, where the price of a handset can cost more than a 3 piece leather suite.

This event is looking at why the smartphone has become so popular and how we see the market evolving over the next 5 years.

Event Statistics

  • No. of Tweets = 1700     (NEW RECORD)
  • No. of Contributors = 126
  • Reach = 651,000     (NEW RECORD)
  • No. of impressions = 5,900,000


Full Transcript Report via @hashtracking

Questions Asked

Q1) If u turned ur phone off, how long before Social (media) Anxiety Disorder (S.A.D) kicked in?
Q2) Why has the smartphone become such an important device for communicating and consuming content in recent years?
Q3) How do you see social and mobile evolving over the next few years?
Q4) It is imperative companies invest in providing smartphone devices to all its employees. Agree/disagree?
Q5) Do you see a future where companies have their own in-house app stores for employees to access?
Q6) What smartphone app would you like to have that doesn't exist today?

Shared Reference Material


Useful #SWChat Links

Next Event | Schedule | Reminders | Archive | Advisors | Q&A | About


The Older Generation Just Don't Get Social Media

Last weeks Social Workplace Twitter Chat (#SWChat) was on Social Project Management, with guest Liz Pearce of Liquid Planner.

The event was going great, lots of contribution and engagement from 130+ people until I asked what I thought at the time was an innocuous question:

Q5) Social Project Management promotes transparency and engagement. But who embraces and who resists? which Larry Torres responded:

Like moths to a flame, this prompted a barrage of tweets from participants defending Generation X (primarily from Generation X people of course). The hypothesis was then posed that maybe this generalisation was too simplistic.

But is it?

Let's take a look again at the question that was asked - "...who resists and who embraces". No one is saying that the older generation are not able to adopt social media just that they are more likely to resist initially and therefore adoption may be slower.

It stands to reason that if email has been your prime communication channel for 20 years, you are more likely to resist the transition to a social communication platform than someone who has never used email. But with the right argument and justification, adoption should be fairly straight forward.

It's not age that's the cause here, it's change from what we are used to. After all we are creatures of habit.

But it is clear age is a touchy subject when we talk about social media.

Take a look at these figures that were used in a marketing campaign some time ago to show someone socially connected (the lady on the left) and someone that was not (the man on the right):

Why do you think the poster campaign containing these figures was removed from the public domain after a series of complaints?

Was it racial stereotyping? Was it considered sexist - that women get social media but men don't?

No - it was thought to be ageist...

The people in this poster are animated characters. The business women may look to be in her mid 30's but can you be sure? The man however was generalised to be "old" and therefore the insinuation of the poster was that old people do not get social media.

The man has his head in his hands. You cannot see his face. So how do you know if he is old? Is it just because he has little hair? I have virtually no hair, yet I don't think I'm old.

The point is, social media is not age specific for adoption, but are the older generation more likely to resist than the younger generation? Absolutely.

(please note the use of the words "more likely" here - it's not always the case)

However this tweet from Terence Coughlin is not only good advice but made me chuckle:


Social Media Empowerment (#SWChat)

Thanks to everyone who took part in this weeks Social Workplace Twitter Chat event (#SWChat).

Social Media Empowerment

How can social media empower employees and what is the impact to the business and the employees themselves?

Event Statistics

  • No. of Tweets = 877
  • No. of Contributors = 80
  • Reach = 155,000
  • No. of impressions = 1,900,000


Full Transcript Report via @hashtracking

Questions Asked

Q1) In what way can Social Media empower employees?
Q2) "Social Media" is a term we should be using with employees to improve comms. & engagement. Agree / Disagree?
Q3) Is the understanding of Social Media now playing a key part in the hiring of new employees, regardless of the role?
Q4) In 140 charcters or less, has social Media empowered you more as an employee of your company and how?


Shared Reference Material


Useful #SWChat Links

Next Event | Schedule | Reminders | Archive | Advisors | Q&A | About


Focus on the Easy Adopters, the Rest will Follow

Social adoption strategies are not easy to implement in ANY business, and if anyone tells you differently they are lying!

The reason?

How can you convince people to change their communication and collaboration processes and implement a new social business infrastructure, when in their eyes the current model is not broken?

Let's see if any of these arguments sound familiar to you...

"What is the ROI of 'Being Social in the Workplace' anyway?"

"Social? That means I need to learn even more tools huh?"

"So you want my workforce to spend all their time on Facebook?"

"I'm already social, I sent a tweet last year"

These are what we call Social Barriers, the human instinct blockers based on fear.

Overcoming the fear of change is not easy and yes it is a generation thing. The younger generation are entering business with a good knowledge and understanding of social without the added baggage of pre-defined traditional business processes. Adoption is therefore natural and unforced.

So how do you overcome these Social Barriers in the workplace?

Focus on the Easy Adopters, the rest will follow...

There are are couple of ways to face these Social Barriers, and deliver a social adoption strategy:

  1. Face them head on - provide use cases, and counter arguments to defend your position and show that 'Being Social' is nothing to be afraid of. Convince them that it will INCREASE the productivity of your workforce, IMPROVE the collaboration opportunities and STREAMLINE their communications
  2. Focus on the Easy Adopters, the rest will follow - work with those in the organisation who see the vision and are ready and willing to change. This will help you refine your social adoption strategy and create new Ambassador's. The more Ambassador's you have the easier the Social Barriers will come down

The latter is an approach I have had a lot of success with, which has also helped influence C-Level buy-in.

You could choose either of these approaches or you can do both in parallel, just don't be afraid to change tactics if you find an approach is not working for you.

Every business WILL go social, it's just a matter of when, and how you approach it...