True Value Of Social CRM (#SWChat)

Thanks to everyone who took part in this weeks Social Workplace Twitter Chat event (#SWChat).

True Value Of Social CRM

This weeks #SWChat was a Guest Event with Garick Chan from Nimble.

Garick is the Sr. Community Manager for social business relationship manager, Nimble. He also serves as Board Advisor for Social Media Club - Los Angeles as well as a number of involvements in local tech and startup communities.

He's spoken on various topics around social media for Social Media Camp - San Diego as well as being a panelist for a USC Annenberg Digital media class and speaker for UCLA's Career-Week 2012.

Event Statistics

• No. of Tweets = 1400
• No. of Contributors = 122
• Reach = 330,000
• No. of impressions = 3,600,000

Summary

Full Transcript Report via @hashtracking

Questions Asked

Q1) What's the ROI for businesses looking to invest in Social CRM? 
Q2) What advantages does Social CRM have over standard CRM solutions?
Q3) What is it going to take for businesses to get the ball rolling on Social CRM?
Q4) For businesses looking for better customer engagement, how does Social CRM fill this need?
Q5) New social tools appear regularly. Can Social CRM really keep up? 
Q6) <not asked>
Q7) Which departments will benefit most from a Social CRM program and for what purpose? 

Shared Reference Material

• 7 Reasons Why A Social CRM Implementation Plan Is Essential To Success In Sales via Insideview
• Google Survey Examines Social Media In Business via SHRM
• Confessions Of A Social Media Girl: Is "Like" For Lazy People? via SocialMediaToday
• Facebook Vs. LinkedIn - What's The Difference? via Forbes
• The Cluetrain Manifesto via @moehlert (repeated but worth it!)
• LinkedIn: Who Needs Ads? How The Anti-Facebook Makes Money (Video) via Forbes
• The Story Of Stories: Enterasys Thinks So 21st Century via Vala Afshar for ZDNet
• What If Corporate Rebels Could Make A Difference? via Rebels at Work
• A CRM Guru Defines Social CRM (humourous video) via Marcio Saito
• How To Use Google+ And Make Social Work For You via Google

Today's #SWChat was sponsored by www.nimble.com

Useful #SWChat Links

Next Event | Schedule | Reminders | Archive | Advisors | Q&A | About |

Social Media Manager vs Community Manager (#SWChat)

Thanks to everyone who took part in this weeks Social Workplace Twitter Chat event (#SWChat).

Social Media Manager vs Community Manager

This weeks #SWChat was a Guest Event with Rachel Happe & Leanne Chase.

Rachel and Leanne are from The Community Roundtable which is an information services organization dedicated to the business of community. The goal of The Community Roundtable is to further the discipline of community management and provide practitioners a place to find peers, best practices, and resources. We run TheCRNetwork – a member-based organization with an annual membership fee for community leaders.

Event Statistics

• No. of Tweets = 1200
• No. of Contributors = 132
• Reach = 383,000
• No. of impressions = 3,800,000

Summary

Full Transcript Report via @hashtracking

Questions Asked

Q1) Why does there need to be a distinction between a Social Media Mgr and a Community Mgr?

Q2) How do you differentiate the role of a Social Media Mgr from a Community Mgr?

Q3) For smaller businesses, does the distinction between a Community Mgr and Social Media Mgr become less clear?

Q4) How has the recent explosion into social media changed the role of a Community Mgr?

Q5) How does the role of Community Mgr differ for internal communities compared to external ones?

Q6) Enterprise's have begun creating their own internal social networks. Is there a new role in the making to lead these?

Q7) What are the main characteristics and skills required to become a great Community Mgr?

Q8) What are the main characteristics and skills required to become a great Social Media Mgr?

Shared Reference Material

• Differentiating Between Social Media and Community Management via Rachel Happe
• Social Media Manager vs Community Manager via Rachel Strella & Tim McDonald
• Social Media Is Not A Community via Rachel Happe
• You May Not Actually Be A Community Manager via Justin Isaf
• Social Media Network vs Community Network [graphics] via NODEXL
• 12 Top Community Managers Share Their Tips for Better Engagement via Mashable
• The Iceberg Effect Of Community Management via Rachel Happe
• Community Manager Job Description, A Definitive Guide via socialfresh
• HuffPost Job Application: Community Editor, Women & Parents via TravelingAnna
• The 2012 State of Community Management via The Community Roundtable
• Social Media Management & Community Management Reading List via  #CMGRchat

Useful #SWChat Links

Next Event | Schedule | Reminders | Archive | Advisors | Q&A | About |