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Strategic advice and experience on making the most of  being social in the workplace

Entries in crisis management (4)

Thursday
Jun142012

Social Media Protection (#SWChat)

Thanks to everyone who took part in this weeks Social Workplace Twitter Chat event (#SWChat).

Social Media Protection

In the last week there have been a number of sites that have been hacked and the thieves leaking confidential information, particularly passwords. Last.fm, eHarmony and LinkedIn (reportedly 6 million passwords according to the BBC) have all been recently compromised.

Article from The Register: LinkedIn dials 911 on password mega-leak hackers

This event looked at the security aspect of social media, what you can do to safeguard your personal information, and how Brands should use social media to handle these type of crisis mgmt situations.

Event Statistics

  • No. of Tweets = 1300
  • No. of Contributors = 98
  • Reach = 329,000
  • No. of impressions = 5,900,000

Summary

Full Transcript Report via @hashtracking

Questions Asked

Q1) When sites like #LinkedIn are hacked and passwords leaked, how should they approach the handling of the situation?
Q2) Why are so many Brands so ill-equipped and slow to respond to crisis mgmt situations?
Q3) Lack of comms is more damaging to a Brand's reputation than the security breach itself. Agree / disagree?
Q4) What measures should be taken to minimise damage to a Brand's reputation when there's been a security breach?
Q5) What measures can you, the customer, put in place to minimise damage when sites are hacked & passwords leaked?
Q6) In 140 characters or less, how would you rate #LinkedIn 's handling of the security breach?

Shared Reference Material

 

Useful #SWChat Links

Next Event | Schedule | Reminders | Archive | Advisors | Q&A | About |

Friday
Jun082012

UnChat Event (#SWChat)

Thanks to everyone who took part in this weeks Social Workplace Twitter Chat event (#SWChat).

UnChat Event

No topic or questions were pre-defined.

The participants who joined were asked at the start of the event what hot topic(s) they would like discussed.

The most popular were chosen.

Event Statistics

  • No. of Tweets = 917
  • No. of Contributors = 86
  • Reach = 250,000
  • No. of impressions = 2,400,000

Summary

Full Transcript Report via @hashtracking

Questions Asked

Q1) How do you separate levels of #SocialMedia info :fluff/substance, signal/noise (Thx to @CHopeMurray)
Q2) Should #SoMe measurements like #klout and #kred be a factor in who you engage with ? (Thx to @mbhahn)
Q3) What do you think about the LinkedIn password leak recently and how they handled it? http://t.co/XhTikJYz

Shared Reference Material

 

Useful #SWChat Links

Next Event | Schedule | Reminders | Archive | Advisors | Q&A | About |

Sunday
Jun032012

50 Greatest Social Media Screw-Ups (#SWChat)

Thanks to everyone who took part in this weeks Social Workplace Twitter Chat event (#SWChat).

50 Greatest Social Media Screw-Ups

This weeks #SWChat was a Guest Event with Bernhard Warner, co-founder of Custom Communication, editorial director of Social Media Influence and a keynote speaker at the Social Media Influence conference in London, June 12th.

For Custom, he has taken this journalism experience to the corporate level, teaching communications professionals the art of effective communicating through social story-telling. For SMI, he runs workshops and training courses on e-reputation and social media crisis communications (in English… e quindi in Italiano)

Event Statistics

  • No. of Tweets = 992
  • No. of Contributors = 91
  • Reach = 268,000
  • No. of impressions = 2,600,000

Summary

Full Transcript Report via @hashtracking

FREE Prize Draw Winner

This weeks event included a FREE Prize Draw where 5 lucky winners were chosen randomly by Social Influence and receive a FREE copy of the unmissable eBook #FAIL: The 50 Greatest Social Media Screw-Ups

Authors: Bernhard Warner & Matthew Yeomans

Congratulations to @tomspiglanin @petergold99 @anitaloomba @connectyou @fredmcclimans whom will each receive a free copy of the eBook.

Bonus Prize

For all #SWChat participants in this event there is a 20% DISCOUNT available for the Social Media Influence Conference in London on June 12th. To receive your discounted book online, use the discount code SMI-20 and you will receive your 20% discount.

Questions Asked

Q1) What was yours & @mateoy inspiration behind the #FAILbook "50 Greatest #SocialMedia Screw-Ups"?
Q2a) In your #FAILbook you cover "Crap Customer Service" -Can you share an e.g. from the book?
Q2b) What's the take away of Maytag's screw-up http://ow.ly/bfAv5 that others should learn from?
Q3) "Brands Behaving Badly" is a Gr8 #FAILbook section -Why DO Brands continue to behave badly w/ #sm?
Q4) Brands often screw-up via #socialmedia in crisis mgmt situations -Why is this?
Q5) Costa Concordia is your favorite #FAILbook screw-up http://ow.ly/bfAWX -What lessons did we learn?

Q6) Do you think Brands even today underestimate the power of #socialmedia & the public?
Q7) In 140 char or less, how can a Brand avoid becoming a #socialmedia screw-up in your next #FAILbook?

Shared Reference Material

 

Today's #SWChat was sponsored by:
 

 

Useful #SWChat Links

Next Event | Schedule | Reminders | Archive | Advisors | Q&A | About |

Friday
May182012

Social Business and Reputations (#SWChat)

Thanks to everyone who took part in this weeks Social Workplace Twitter Chat event (#SWChat).

Social Business & Reputations

This weeks #SWChat was a Guest Event with Chris Reed, founder of Restless Communications and a keynote speaker at the Social Media Influence conference in London, June 12th.

Chris has almost 20 years' reputation management experience spanning PR and social media, both in-house and in consultancy working with businesses ranging from the BBC to TfL.

In recent years he has helped clients including Bupa, BT, Shell and Sony navigate the social space, by developing strategies, content plans, business-integration models, and training programmes for hands-on or C-suite audiences.

He recently established Restless Communications, a social business consultancy which helps organisations both communicate and structure themselves more effectively for a social age, harnessing internal and external social tools and channels to do so.

Event Statistics

  • No. of Tweets = 1700 (NEW RECORD)
  • No. of Contributors = 146
  • Reach = 624,000 (NEW RECORD)
  • No. of impressions = 4,900,000

Summary

Full Transcript Report via @hashtracking

FREE Prize Draw Winner

This weeks event included a FREE Prize Draw where the winner was chosen randomly from those participants who also included #SMI12 in their tweets during the 1 hour event by Social Influence.

I am pleased to announce that Sasha Taylor, was drawn as the winner. and wins a FREE ticket worth £495 (~800 USD) to the Social Influence Conference 2012 in London, June 12 courtesy of Social Influence, the organisers of the conference.

Congratulations Sasha Taylor !!!

Bonus Prize

For all #SWChat participants last night there is a 20% DISCOUNT available for the Social Media Influence Conference in London on June 12th. To receive your discount book online and use the discount code SMI-20 and you will receive your 20% discount.

Questions Asked

Q1) What role has #socialmedia played in brands recognising the need to listen more, broadcast less?
Q2) A brand cannot afford to ignore #socialmedia today. Agree / disagree?
Q3) How can #socialmedia enhance or damage a brands reputation?
Q4) How should brands react and manage negative publicity on #socialmedia?
Q5) <skipped>
Q6) What are the key characteristics that transforms any business into a #socialbiz?
Q7) <skipped>
Q8) Why should brands empower their employees to be a voice for them via #socialmedia channels?

Shared Reference Material

 

Today's #SWChat was sponsored by:
 

 

Useful #SWChat Links

Next Event | Schedule | Reminders | Archive | Advisors | Q&A | About |