Social Media Protection (#SWChat)

Thanks to everyone who took part in this weeks Social Workplace Twitter Chat event (#SWChat).

Social Media Protection

In the last week there have been a number of sites that have been hacked and the thieves leaking confidential information, particularly passwords. Last.fm, eHarmony and LinkedIn (reportedly 6 million passwords according to the BBC) have all been recently compromised.

Article from The Register: LinkedIn dials 911 on password mega-leak hackers

This event looked at the security aspect of social media, what you can do to safeguard your personal information, and how Brands should use social media to handle these type of crisis mgmt situations.

Event Statistics

• No. of Tweets = 1300
• No. of Contributors = 98
• Reach = 329,000
• No. of impressions = 5,900,000

Summary

Full Transcript Report via @hashtracking

Questions Asked

Q1) When sites like #LinkedIn are hacked and passwords leaked, how should they approach the handling of the situation?
Q2) Why are so many Brands so ill-equipped and slow to respond to crisis mgmt situations?
Q3) Lack of comms is more damaging to a Brand's reputation than the security breach itself. Agree / disagree?
Q4) What measures should be taken to minimise damage to a Brand's reputation when there's been a security breach?
Q5) What measures can you, the customer, put in place to minimise damage when sites are hacked & passwords leaked?
Q6) In 140 characters or less, how would you rate #LinkedIn 's handling of the security breach?

Shared Reference Material

• After Hack, LinkedIn Brings Encryption Up To Industry Standard via Reuters
• The 30 Most Popular Passwords Stolen From LinkedIn [infographic] via Mashable
• LinkedIn Leaks Password Hashes, iOS App Is Scrapping Your Meeting Notes via TUAW
• Social Newsroom Is The Next Big Change via Huffington Post
• Case Study: Fed-Ex Response To A Customer's Viral Video... via Mack Collier
• Nestle Mess Shows Sticky Side Of Facebook Pages via CNet
• A Brief Sony Password Analysis via Troy Hunt
• The xkcd Password Strength Method via xkcd
• Social Media Security
• 8 Steps To Managing Social Media Crisis via Keri Jaehnig

Useful #SWChat Links

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UnChat Event (#SWChat)

Thanks to everyone who took part in this weeks Social Workplace Twitter Chat event (#SWChat).

UnChat Event

No topic or questions were pre-defined.

The participants who joined were asked at the start of the event what hot topic(s) they would like discussed.

The most popular were chosen.

Event Statistics

• No. of Tweets = 917
• No. of Contributors = 86
• Reach = 250,000
• No. of impressions = 2,400,000

Summary

Full Transcript Report via @hashtracking

Questions Asked

Q1) How do you separate levels of #SocialMedia info :fluff/substance, signal/noise (Thx to @CHopeMurray)
Q2) Should #SoMe measurements like #klout and #kred be a factor in who you engage with ? (Thx to @mbhahn)
Q3) What do you think about the LinkedIn password leak recently and how they handled it? http://t.co/XhTikJYz

Shared Reference Material

• Accessing Kredibility via Greg Stevens
• LinkedIn Passwords Leaked By Hackers via BBC News
• eHarmony Hacked; Passwords Leaked Online via abc News
• Why Isn't LinkedIn Proactively Alerting Members To It's Security Breach? via Mack Collier
• What Your Klout Score Really Means via Seth Stevenson
• Last.fm Password Security Breach via Last.fm
• SeeSaw for #SWChat via Gigi_Peterkin
• If Your Firms Not On Twitter & You End Up In A Social Media Firestorm via Puffles
• Is Social Media Right For Your Organisation? via GuideStar
• LinkedIn Was Breached. Now What Do You Do? via Nicole Perlroth

Useful #SWChat Links

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50 Greatest Social Media Screw-Ups (#SWChat)

Thanks to everyone who took part in this weeks Social Workplace Twitter Chat event (#SWChat).

50 Greatest Social Media Screw-Ups

This weeks #SWChat was a Guest Event with Bernhard Warner, co-founder of Custom Communication, editorial director of Social Media Influence and a keynote speaker at the Social Media Influence conference in London, June 12th.

For Custom, he has taken this journalism experience to the corporate level, teaching communications professionals the art of effective communicating through social story-telling. For SMI, he runs workshops and training courses on e-reputation and social media crisis communications (in English… e quindi in Italiano)

Event Statistics

• No. of Tweets = 992
• No. of Contributors = 91
• Reach = 268,000
• No. of impressions = 2,600,000

Summary

Full Transcript Report via @hashtracking

FREE Prize Draw Winner

This weeks event included a FREE Prize Draw where 5 lucky winners were chosen randomly by Social Influence and receive a FREE copy of the unmissable eBook #FAIL: The 50 Greatest Social Media Screw-Ups

Authors: Bernhard Warner & Matthew Yeomans

Congratulations to @tomspiglanin @petergold99 @anitaloomba @connectyou @fredmcclimans whom will each receive a free copy of the eBook.

Bonus Prize

For all #SWChat participants in this event there is a 20% DISCOUNT available for the Social Media Influence Conference in London on June 12th. To receive your discounted book online, use the discount code SMI-20 and you will receive your 20% discount.

Questions Asked

Q1) What was yours & @mateoy inspiration behind the #FAILbook "50 Greatest #SocialMedia Screw-Ups"?
Q2a) In your #FAILbook you cover "Crap Customer Service" -Can you share an e.g. from the book?
Q2b) What's the take away of Maytag's screw-up http://ow.ly/bfAv5 that others should learn from?
Q3) "Brands Behaving Badly" is a Gr8 #FAILbook section -Why DO Brands continue to behave badly w/ #sm?
Q4) Brands often screw-up via #socialmedia in crisis mgmt situations -Why is this?
Q5) Costa Concordia is your favorite #FAILbook screw-up http://ow.ly/bfAWX -What lessons did we learn?

#FAIL: the Costa Concordia tragedy sinks Carnival

View more PowerPoint from Social Media Influence

Q6) Do you think Brands even today underestimate the power of #socialmedia & the public?
Q7) In 140 char or less, how can a Brand avoid becoming a #socialmedia screw-up in your next #FAILbook?

Shared Reference Material

• Some Teens Aren't Liking Facebook As Much As Older Users via Los Angeles Times
• Being Wrong  - Adventures In The Margin Of Error via Kathryn Schultz
• When Social Media Gets You Fired: Francesca's CFO is Out via Los Angeles Times
• Corporate Communications Heads Split On Social Media via CIPR
• Why You Should Use Social Media When Disaster Strikes via @bernhardwarner
• Corporate Comms, Disrupted, Yet More Important Than Ever Before via @jowyang
• #FAIL: The Costa Concordia Tragedy Sinks Carnival via @bernhardwarner
• A7 - Mycorrhizae Metaphor Of Learning via Emma Nugent
• Vanity Metrics - You Like Me, You Really Like Me via Jason Averbook
• Liliths Rising: Three PR Pros Provide Strategic Carrer Advice via @jgombita

Today's #SWChat was sponsored by:
 

Useful #SWChat Links

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Social Business and Reputations (#SWChat)

Thanks to everyone who took part in this weeks Social Workplace Twitter Chat event (#SWChat).

Social Business & Reputations

This weeks #SWChat was a Guest Event with Chris Reed, founder of Restless Communications and a keynote speaker at the Social Media Influence conference in London, June 12th.

Chris has almost 20 years' reputation management experience spanning PR and social media, both in-house and in consultancy working with businesses ranging from the BBC to TfL.

In recent years he has helped clients including Bupa, BT, Shell and Sony navigate the social space, by developing strategies, content plans, business-integration models, and training programmes for hands-on or C-suite audiences.

He recently established Restless Communications, a social business consultancy which helps organisations both communicate and structure themselves more effectively for a social age, harnessing internal and external social tools and channels to do so.

Event Statistics

• No. of Tweets = 1700 (NEW RECORD)
• No. of Contributors = 146
• Reach = 624,000 (NEW RECORD)
• No. of impressions = 4,900,000

Summary

Full Transcript Report via @hashtracking

FREE Prize Draw Winner

This weeks event included a FREE Prize Draw where the winner was chosen randomly from those participants who also included #SMI12 in their tweets during the 1 hour event by Social Influence.

I am pleased to announce that Sasha Taylor, was drawn as the winner. and wins a FREE ticket worth £495 (~800 USD) to the Social Influence Conference 2012 in London, June 12 courtesy of Social Influence, the organisers of the conference.

Congratulations Sasha Taylor !!!

Bonus Prize

For all #SWChat participants last night there is a 20% DISCOUNT available for the Social Media Influence Conference in London on June 12th. To receive your discount book online and use the discount code SMI-20 and you will receive your 20% discount.

Questions Asked

Q1) What role has #socialmedia played in brands recognising the need to listen more, broadcast less?
Q2) A brand cannot afford to ignore #socialmedia today. Agree / disagree?
Q3) How can #socialmedia enhance or damage a brands reputation?
Q4) How should brands react and manage negative publicity on #socialmedia?
Q5) <skipped>
Q6) What are the key characteristics that transforms any business into a #socialbiz?
Q7) <skipped>
Q8) Why should brands empower their employees to be a voice for them via #socialmedia channels?

Shared Reference Material

• Why Customer Service In Social Is Not Fair via Valeria Maltoni
• Goldman Sachs Looks For Community Manager via David Dewald
• 14 Epic Social Media Fails via Cleo Kirkland
• Social Media Is Reinventing How Things Are Done via USA Today
• Top 10 Brand Social Media #Fails Of 2011 via eModeration
• How Starbucks Trains Customers To Behave [Video] via Harvard Business Review
• 16 Seconds Of Poor Oversight Leads To A National Story [Video] via LGBT
• How #Twitter Found A Mobile For My Elderly Mother via Storify
• Police Use Twitter And SMS On Run Up And During A Controversial Protest
• Marathon Runners Fund Tops £1million Five Days After Death via Mail Online
• Communities Of Practice To Wildfire Activities And Mycorrhizae via Open University
• Beyond Selfishness [PDF] via Henry Mintzberg
• Social Business - 3 Keys To Success via Rob Howard
• Employee Byte: Insourcing Your Social PR via @jgombita
• Customer Care: It's Not Just What You Do, But How You Do It via Randy Skinner
• Best Buy Scandal Brings Lessons About Corporate Governance via MPRNews
• 9 PR Fiascos That Were Managed Brilliantly By Management via Business Insider

Today's #SWChat was sponsored by:
 

Useful #SWChat Links

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