My Crazy Prediction?

In September 2008 I made a prediction, that email as we know it today will no longer exist in 10 years time.

Read The Death Of Email by 2018

Will I be proved to be a:
or Fool?

Time Remaining:


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Disclaimer: The views expressed on stopthinksocial are my own and do not necessarily reflect the views of Oracle.
Strategic advice and experience on making the most of  being social in the workplace

Entries in efficiency (2)


Email Is DEAD. So What's Next? (#SWChat)


It won't come as a surprise to you that talking about the death of email is my favourite subject. When we talk about workplace productivity, email is the biggest blocker to being efficient with most of us spending between 3-6 hours a day purely reading and sending email.

Back in September 2008 I made a prediction, that email as we know it today will no longer exist in 10 years time (see The Death Of Email by 2018 ) and when I did I was literally laughed at by most people.

Time Remaining of my prediction:

Today no one seems to be laughing.

In fact quite the opposite. Companies like Atos have already stated that they will ban internal email by 2014 and other comapnies are following suit. There are even social products on the market today that are integrating email into them. Is this the beginning of the end of email?

On today's live panel debate it was the general consensus that email is not dead today, however we do need to start addressing the behaviours in how we use email. Stopping cc, bcc, and reply all were some of the key messages (see full playback below).

One thing is clear, the next generation coming through are not brought up on email but instead on social applications like Facebook and Twitter. These behaviours they are bringing into business and is why today we are beginning to see a communication gap between traditional and social which needs to be addressed.

There are still 6 years to go on my prediction of the death of email as we know it, a prediction that people are now debating rather ridiculing.

So before you send your next email STOP, and THINK, is there a better way - a more SOCIAL way of communicating your message.

Event Questions 

Q1) Email is dead. Agree / disagree?
Q2) A week without email. What would be the real impact?
Q3) Is integrating email with social tools into a single platform the next big thing in comms?
Q4) What email etiquette would you advise others when communicating with you?
Q5) If starting a new company with 1000 employees, what comms tool(s) would you use internally today?

(watch video panel playback below of these questions being debated)

Related Articles

Spreecast Social Video Channel

Participants: Greg Lowe (from car); Jenn Emerson; Luis Suarez; Richard Rashty

Producer: @LizCpher

Recording: (watch playback embedded below)



Useful #SWChat Links

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Stop with the excuses not to be social

I am asked this question a lot "How do you get executive management buy-in to bring social into the organisation"? The answer is simple - I don't...

This sounds like an arrogant response but it's not intended to be. Let's be honest here, in these particular tough times your executive management won't particularly care about being social in their organisation, they care about increased revenue, better margins and keeping costs to a minimum.

If you can prove that being social in the workplace can have a direct impact on your revenue, margins and costs then you have a good argument to go into that boardroom and sell them the concept.  The problem is that it is extremely difficult to find a direct linkage.

So how can you make being social in the organisation actually work?

The answer is simple - approach it from the bottom up!

Whilst your executive management could try to enforce it in their organisation, it's actually the people on the ground that really need to take advantage of the benefits and it is these people that you have to sell the concept to. Prove it works to them and your executive management will have to sit up and take notice.

But remember, being social in the workplace is an evolutionary thing combining both traditional and social working methods in how we interact and engage with one another. It's about working smarter, being more effective and increasing efficiency, but more importantly than that it is about the change in mindset.

Whilst I was presenting to an executive board recently one of the board members made a great point:

"Social technologies can really help but it comes down to fundamentals of our sales people wanting to share knowledge across the social network. As David said, it's about the change in mindset that we have to address, the technology can only facilitate the process"

So don't get too focused on acquiring executive management buy-in before starting the social movement in your organisation as the chances are they will not understand it or support it. Instead focus on your vision and the benefits that a better socially connected organisation can bring and start building it from the bottom up. You might just be surprised at the reaction and the results...