My Crazy Prediction?

In September 2008 I made a prediction, that email as we know it today will no longer exist in 10 years time.

Read The Death Of Email by 2018

Will I be proved to be a:
or Fool?

Time Remaining:


Featured Author on Business 2 Community

Disclaimer: The views expressed on stopthinksocial are my own and do not necessarily reflect the views of Oracle.
Strategic advice and experience on making the most of  being social in the workplace

Entries in engagement (4)


Social Business Transformation (#SWChat)

This #SWChat event was sponsored by:


According to Gartner, a social organisation is an organisation that handles significant business challenges and opportunities using social media platforms to engage stakeholders, such as employees, customers and suppliers, to work and collaborate together. A social organisation empowers employees, which creates openness, creativity and collaboration. It is all about the people.

So how do you go about transforming your business to become a Social Business? This event delved into the why and how of Social Business transformation.

Guest Hosts

Andy Jankowski
Founder of Enterprise Strategies

 Business Guru Peter Drucker said 'the most valuable asset of a 21st century organization will be its knowledge workers and its productivity', I see Social Business as fundamental to enabling both. 

Andy is a Social Business researcher, advisor and public speaker. During the last 17 years he has served as a trusted advisor for several industry leading organizations including Andersen, Ernst & Young, JP Morgan Chase and Oracle. He is a career long student of enterprise communication and collaboration and loves sharing what he has learned. Andy is a frequent conference speaker and an avid road cyclist. He enjoys connecting people and dots.

@andyjankowski | LinkedIn | Google+ | Facebook


Greg LoweEnterprise Strategies Advisor

Greg constructively challenges the status quo to achieve real change in organizations. With a background in IT, communications and collaboration, Greg is passionate about making technology usable to make people's jobs easier and changing the way companies do business. He does this by demonstrating value through building business cases and leading organizations to develop and support new behaviors, by working with leadership to help them understand how and why to leverage social business systems within their enterprise to achieve better business outcomes. He also writes and speaks about strategies and tactics that can be employed by companies to drive success in the Social Business space.

@Greg2dot0 | LinkedIn | Google+

Event Questions

Q1) Why does any business want or need to become a Social Business?
Q2) Why are organisations much slower to adopt social methods of engagement compared to the outside world?
Q3) What's more important for Social Business Transformation, cultural change or technology enablement?
Q4) Groundswell approach or top down leadership - which has the better chance of success of sustained transformation?
Q5) What are the key steps in transforming any business to become a Social Business?

Related Articles

Spreecast Social Video Channel

Guest: Greg Lowe (Advisor to Enterprise Strategies)

Participants (confirmed): Jenn Emerson, Colin Hope-Murray, Andrew Sim

Producer: @LizCpher

Playback: (see below)


Useful #SWChat Links

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Twitter Etiquette: Tips & Tricks III (#SWChat)


There are many different approaches to using Twitter, some work and some don't. This event shared tips & tricks of how brands should use Twitter to engage better.


Event Questions

Q1) For business use what should your #Twitter Avatar be - Brand logo or human face?
Q2) What's your policy on following back people that follow you - autofollow, review first, never?
Q3) What 3 things do you look for to follow someone on #Twitter?
Q4) What 3 things stop you from following someone on #Twitter?
Q5) Is #Twitter a listening, broadcasting or engagement tool?
Q6) What #Twitter tools do you use to help listen, broadcast and engage with others?
Q7) <not asked>
Q8) <not asked>

Related Articles

Spreecast Social Video Channel

Participants (confirmed): Jenn Emerson, Colin Hope-Murray, Andrew Sim, Steve Cassady, Greg Lowe, Mark Moehlert

Producer: @LizCpher

Playback: (see below)


Useful #SWChat Links

Next Event | Schedule


The Older Generation Just Don't Get Social Media

Last weeks Social Workplace Twitter Chat (#SWChat) was on Social Project Management, with guest Liz Pearce of Liquid Planner.

The event was going great, lots of contribution and engagement from 130+ people until I asked what I thought at the time was an innocuous question:

Q5) Social Project Management promotes transparency and engagement. But who embraces and who resists? which Larry Torres responded:

Like moths to a flame, this prompted a barrage of tweets from participants defending Generation X (primarily from Generation X people of course). The hypothesis was then posed that maybe this generalisation was too simplistic.

But is it?

Let's take a look again at the question that was asked - "...who resists and who embraces". No one is saying that the older generation are not able to adopt social media just that they are more likely to resist initially and therefore adoption may be slower.

It stands to reason that if email has been your prime communication channel for 20 years, you are more likely to resist the transition to a social communication platform than someone who has never used email. But with the right argument and justification, adoption should be fairly straight forward.

It's not age that's the cause here, it's change from what we are used to. After all we are creatures of habit.

But it is clear age is a touchy subject when we talk about social media.

Take a look at these figures that were used in a marketing campaign some time ago to show someone socially connected (the lady on the left) and someone that was not (the man on the right):

Why do you think the poster campaign containing these figures was removed from the public domain after a series of complaints?

Was it racial stereotyping? Was it considered sexist - that women get social media but men don't?

No - it was thought to be ageist...

The people in this poster are animated characters. The business women may look to be in her mid 30's but can you be sure? The man however was generalised to be "old" and therefore the insinuation of the poster was that old people do not get social media.

The man has his head in his hands. You cannot see his face. So how do you know if he is old? Is it just because he has little hair? I have virtually no hair, yet I don't think I'm old.

The point is, social media is not age specific for adoption, but are the older generation more likely to resist than the younger generation? Absolutely.

(please note the use of the words "more likely" here - it's not always the case)

However this tweet from Terence Coughlin is not only good advice but made me chuckle:


Social Project Management (SWChat)

Thanks to everyone who took part in this weeks Social Workplace Twitter Chat event (#SWChat).

Social Project Management

This weeks #SWChat was a Guest Event with Liz Pearce, COO of Liquid Planner

Liz is COO of Liquid Planner and a keynote speaker at the Social Workplace Conference 2012 in London on May 24th.

Liz shared the correlation between Social Project Management and Enterprise Collaboration and how to make project life more efficient, more effective and more fun - a prelude to her keynote speech at the conference

Social Project Management is the completion of projects through collaborative tools that encourage transparency, autonomy, and connectedness among team members, In Social Project Management, the planning, scheduling and updating of plans and deliverables is often distributed or decentralized, allowing virtual, remote and distributed teams to achieve more efficiency. - Liz Pearce

Event Statistics

  • No. of Tweets = 1200
  • No. of Contributors = 132
  • Reach = 369,000
  • No. of impressions = 3,000,000


Full Transcript Report via @hashtracking

FREE Prize Draw Winner

This weeks event included a FREE Prize Draw where the winner was chosen randomly from those participants who also included #SWConf in their tweets during the 1 hour event by Crexia

I am pleased to announce that Stuart Hyde, Chief Constable of the Cumbria Police was drawn as the winner.

Stuart wins a FREE ticket worth £480 (~770 USD)  to the Social Workplace Conference 2012 in London on May 24th courtesy of Crexia, the organisers of the conference.

Congratulations Stuart!

Questions Asked

Q1) How do you see project management evolving to match the needs of a social business?
Q2) What do you see as the key differentiators between standard and social project management techniques?
Q3) Do you see social project management evolving to require its own certification like Prince2?
Q4) Where do you see the correlation between business collaboration and social project management?
Q5) Social project management promotes transparency and engagement. But who embraces and who resists?
 How has social design pioneers like Facebook and Twitter influenced project management today?
Q7) In 140 characters or less, what sales pitch would you give to a CEO to evolve to social project management?

Shared Reference Material


Today's #SWChat was sponsored by:


Useful #SWChat Links

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