After the huge readership of my blog post How NOT to Get Twitter Followers, I just had to do a follow up. However, I just want to clarify that I am referring to the use of Twitter for business purposes in my observations and not as a personal account.
How NOT to Get Twitter Followers (The Sequel)
1. Taking It Personally
I follow lots of people, regularly, whom I think may have something interesting to say or may add some value around my chosen subject matter - The Social Workplace. I'm always on the look out for good content that expands my knowledge or I can share with my followers.
However, if after a period of time it appears you are adding little or no value to my stream, than I may choose to unfollow you - BUT it's nothing personal, it's just business.
2. Not Listening Or Engaging With Others
In my previous post I stated that you should listen more... BUT I now think a metric is needed to guide people. Listening three times as much as you push out your own content is a good starting point, but the more you listen the more knowledgeable you will become.
There is nothing more frustrating than someone who constantly pushes out their own content ignoring the great content around them (see Twitter: Learn to listen and stand out from the crowd...).
Pie Theorem: For every piece of the knowledge pie you share you will receive two slices in return. You don't always need to be the baker...
3. Blah Blah Blah In Your Bio
Your Twitter bio should be your sales pitch of who you are if you introduce yourself to someone for the first time. If you waffle, or are too vague, then I don't have the time or patience to delve deeper to find out if you are indeed worth following.
Make it easy for people to want to follow you.
(Example Bio I saw today: "Walking tight-ropes and eating kittens. It's what I do. " - huh????)
4. Re-Tweeting The Same Content Constantly
I know a Twitter stream can be fast flowing sometimes and your followers may miss Tweets from time to time. It is therefore ok to Re-Tweet your content, but not again and again and again.
5. Expecting A Follow Back
There is this myth that if you follow someone you MUST follow them back. Why? Where does it say that in the Twitter handbook? I don't care about the quantity of followers I have, I am much more interested in the quality of content they can provide me and my followers.
If you follow me expecting an auto-follow back, go and follow someone else.
6. Putting Quantity Over Quality
Tweeting quality content infrequently is going to get my attention much more than Tweeting rubbish content all of the time. Whilst this may seem like obvious addition to the list, if you look at your own stream you will see many people do not follow this advice.
7. Not Giving Credit
Removing the original Tweeters name from a Re-Tweet is a big no no no no! This can be give the impression that you are stealing someone else's content (whether that is your intention or not) and is a quick way to get blacklisted by the Twitter community.
8. Only Re-Tweeting Other People's Stuff
If all you are doing is Re-Tweeting other people's content, why am I following you? I may as well just follow those people instead.
Be original and interesting...
9. Tweeting Broken Links
Sending out broken links can be so frustrating for the recipients of your Tweet. Whilst this is often caused by the re-shrinking of links that have already been shrunk, it is still your responsibility to ensure the content you distribute is valid.
Always check any links that have been shrunk before you Tweet your content.
10. Paying Too Much Attention To Your Klout Score
I know this is the complete opposite of the previous number 10 option in my original post.
However, there has been significant changes recently to Klout's algorithm's in the way they measure influence which has left many of us confused and infuriated. For this reason, all the credibility Klout had established has been lost and will take some time for users to accept this once again as a reasonable measure of influence.
SOME FINAL PEARLS OF WISDOM (REPEATED)
Remember, your Twitter account is just an extension of you and your business - a great social communication channel in a very public arena. Take Twitter seriously and treat the people that follow you with respect. Who knows where that next lead or opportunity will come from...