50 Greatest Social Media Screw-Ups (#SWChat)

Thanks to everyone who took part in this weeks Social Workplace Twitter Chat event (#SWChat).

50 Greatest Social Media Screw-Ups

This weeks #SWChat was a Guest Event with Bernhard Warner, co-founder of Custom Communication, editorial director of Social Media Influence and a keynote speaker at the Social Media Influence conference in London, June 12th.

For Custom, he has taken this journalism experience to the corporate level, teaching communications professionals the art of effective communicating through social story-telling. For SMI, he runs workshops and training courses on e-reputation and social media crisis communications (in English… e quindi in Italiano)

Event Statistics

• No. of Tweets = 992
• No. of Contributors = 91
• Reach = 268,000
• No. of impressions = 2,600,000

Summary

Full Transcript Report via @hashtracking

FREE Prize Draw Winner

This weeks event included a FREE Prize Draw where 5 lucky winners were chosen randomly by Social Influence and receive a FREE copy of the unmissable eBook #FAIL: The 50 Greatest Social Media Screw-Ups

Authors: Bernhard Warner & Matthew Yeomans

Congratulations to @tomspiglanin @petergold99 @anitaloomba @connectyou @fredmcclimans whom will each receive a free copy of the eBook.

Bonus Prize

For all #SWChat participants in this event there is a 20% DISCOUNT available for the Social Media Influence Conference in London on June 12th. To receive your discounted book online, use the discount code SMI-20 and you will receive your 20% discount.

Questions Asked

Q1) What was yours & @mateoy inspiration behind the #FAILbook "50 Greatest #SocialMedia Screw-Ups"?
Q2a) In your #FAILbook you cover "Crap Customer Service" -Can you share an e.g. from the book?
Q2b) What's the take away of Maytag's screw-up http://ow.ly/bfAv5 that others should learn from?
Q3) "Brands Behaving Badly" is a Gr8 #FAILbook section -Why DO Brands continue to behave badly w/ #sm?
Q4) Brands often screw-up via #socialmedia in crisis mgmt situations -Why is this?
Q5) Costa Concordia is your favorite #FAILbook screw-up http://ow.ly/bfAWX -What lessons did we learn?

#FAIL: the Costa Concordia tragedy sinks Carnival

View more PowerPoint from Social Media Influence

Q6) Do you think Brands even today underestimate the power of #socialmedia & the public?
Q7) In 140 char or less, how can a Brand avoid becoming a #socialmedia screw-up in your next #FAILbook?

Shared Reference Material

• Some Teens Aren't Liking Facebook As Much As Older Users via Los Angeles Times
• Being Wrong  - Adventures In The Margin Of Error via Kathryn Schultz
• When Social Media Gets You Fired: Francesca's CFO is Out via Los Angeles Times
• Corporate Communications Heads Split On Social Media via CIPR
• Why You Should Use Social Media When Disaster Strikes via @bernhardwarner
• Corporate Comms, Disrupted, Yet More Important Than Ever Before via @jowyang
• #FAIL: The Costa Concordia Tragedy Sinks Carnival via @bernhardwarner
• A7 - Mycorrhizae Metaphor Of Learning via Emma Nugent
• Vanity Metrics - You Like Me, You Really Like Me via Jason Averbook
• Liliths Rising: Three PR Pros Provide Strategic Carrer Advice via @jgombita

Today's #SWChat was sponsored by:
 

Useful #SWChat Links

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Measuring Social Engagement (#SWChat)

Thanks to everyone who took part in this weeks Social Workplace Twitter Chat event (#SWChat).

Measuring Social Engagement

This weeks #SWChat was a Guest Event with Lee Bryant, co-founder of Headshift (now part of the Dachis Group) and a keynote speaker at the Social Media Influence conference in London, June 12th.

Lee has been pioneering the use of social tools and techniques to improve business performance for nearly a decade. With clients across Europe, Asia-Pacific and North America, Dachis Group helps create connected companies, engage customers and leverage social business intelligence to measure and manage change.

Event Statistics

• No. of Tweets = 1400
• No. of Contributors = 148
• Reach = 379,000
• No. of impressions = 4,900,000

Summary

Full Transcript Report via @hashtracking

FREE Prize Draw Winner

This weeks event included a FREE Prize Draw where the winner was chosen randomly from those participants who also included #SMI12 in their tweets during the 1 hour event by Social Influence.

I am pleased to announce that Anjlee Bhatt, was drawn as the winner. and wins a FREE ticket worth £495 (~800 USD) to the Social Influence Conference 2012 in London, June 12 courtesy of Social Influence, the organisers of the conference.

Congratulations Anjlee !!!

Bonus Prize

For all #SWChat participants last night there is a 20% DISCOUNT available for the Social Media Influence Conference in London on June 12th. To receive your discount book online and use the discount code SMI-20 and you will receive your 20% discount.

Questions Asked

Q1) Should any business become a social business and what is the impact if they choose not to?
Q2) Where are the main cost reduction areas a business can benefit from by becoming a true social business?
Q3) How do you go about translating social engagement into true metrics that mgmt understand and embrace?
Q4) Why is culture of ownership of social engagement important for any social business?
Q5) How do you go about cultivating ownership of social engagement into everyday working practices?
Q6) Traditionally Marketing have been the gatekeepers for social engagement - is this the correct approach today?
Q7) <not asked>

Shared Reference Material

• IBM Study: Without A Social CEO You Are Going To Be Less Competitive via Forbes
• Healthstream Cuts Supports Costs With Communities via @JennTelligent
• Social Media Leading To Massive Cost Savings For Ford via @mackcollier
• Is There A Problem With Facebook Advertising? via eMarketer
• Internet Relay Chat = Twitter Chat? via @kmullet
• Track Everything Important To You - Tickr

Today's #SWChat was sponsored by:
 

Useful #SWChat Links

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Social Business and Reputations (#SWChat)

Thanks to everyone who took part in this weeks Social Workplace Twitter Chat event (#SWChat).

Social Business & Reputations

This weeks #SWChat was a Guest Event with Chris Reed, founder of Restless Communications and a keynote speaker at the Social Media Influence conference in London, June 12th.

Chris has almost 20 years' reputation management experience spanning PR and social media, both in-house and in consultancy working with businesses ranging from the BBC to TfL.

In recent years he has helped clients including Bupa, BT, Shell and Sony navigate the social space, by developing strategies, content plans, business-integration models, and training programmes for hands-on or C-suite audiences.

He recently established Restless Communications, a social business consultancy which helps organisations both communicate and structure themselves more effectively for a social age, harnessing internal and external social tools and channels to do so.

Event Statistics

• No. of Tweets = 1700 (NEW RECORD)
• No. of Contributors = 146
• Reach = 624,000 (NEW RECORD)
• No. of impressions = 4,900,000

Summary

Full Transcript Report via @hashtracking

FREE Prize Draw Winner

This weeks event included a FREE Prize Draw where the winner was chosen randomly from those participants who also included #SMI12 in their tweets during the 1 hour event by Social Influence.

I am pleased to announce that Sasha Taylor, was drawn as the winner. and wins a FREE ticket worth £495 (~800 USD) to the Social Influence Conference 2012 in London, June 12 courtesy of Social Influence, the organisers of the conference.

Congratulations Sasha Taylor !!!

Bonus Prize

For all #SWChat participants last night there is a 20% DISCOUNT available for the Social Media Influence Conference in London on June 12th. To receive your discount book online and use the discount code SMI-20 and you will receive your 20% discount.

Questions Asked

Q1) What role has #socialmedia played in brands recognising the need to listen more, broadcast less?
Q2) A brand cannot afford to ignore #socialmedia today. Agree / disagree?
Q3) How can #socialmedia enhance or damage a brands reputation?
Q4) How should brands react and manage negative publicity on #socialmedia?
Q5) <skipped>
Q6) What are the key characteristics that transforms any business into a #socialbiz?
Q7) <skipped>
Q8) Why should brands empower their employees to be a voice for them via #socialmedia channels?

Shared Reference Material

• Why Customer Service In Social Is Not Fair via Valeria Maltoni
• Goldman Sachs Looks For Community Manager via David Dewald
• 14 Epic Social Media Fails via Cleo Kirkland
• Social Media Is Reinventing How Things Are Done via USA Today
• Top 10 Brand Social Media #Fails Of 2011 via eModeration
• How Starbucks Trains Customers To Behave [Video] via Harvard Business Review
• 16 Seconds Of Poor Oversight Leads To A National Story [Video] via LGBT
• How #Twitter Found A Mobile For My Elderly Mother via Storify
• Police Use Twitter And SMS On Run Up And During A Controversial Protest
• Marathon Runners Fund Tops £1million Five Days After Death via Mail Online
• Communities Of Practice To Wildfire Activities And Mycorrhizae via Open University
• Beyond Selfishness [PDF] via Henry Mintzberg
• Social Business - 3 Keys To Success via Rob Howard
• Employee Byte: Insourcing Your Social PR via @jgombita
• Customer Care: It's Not Just What You Do, But How You Do It via Randy Skinner
• Best Buy Scandal Brings Lessons About Corporate Governance via MPRNews
• 9 PR Fiascos That Were Managed Brilliantly By Management via Business Insider

Today's #SWChat was sponsored by:
 

Useful #SWChat Links

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Building A Collaborative Culture (#SWChat)

Thanks to everyone who took part in this weeks Social Workplace Twitter Chat event (#SWChat).

Building a Collaborative Culture

This weeks #SWChat was a Guest Event with Angela Ashenden, Principal Analyst of MWD Advisors.

Angela is also a keynote speaker at the Social Workplace Conference 2012 in London on May 24th.

Angela shared her insights and thought leadership on "Building a Collaborative Culture", the challenges you will face and the role technology plays - a great prelude to her keynote speech at the conference.

Event Statistics

• No. of Tweets = 1600 (NEW RECORD)
• No. of Contributors = 143
• Reach = 245,000
• No. of impressions = 3,200,000

Summary

Full Transcript Report via @hashtracking

FREE Prize Draw Winner

This weeks event included a FREE Prize Draw where the winner was chosen randomly from those participants who also included #SWConf in their tweets during the 1 hour event by Crexia

I am pleased to announce that Lesley Price, e-learning consultant was drawn as the winner. Lesley wins a FREE ticket worth £480 (~770 USD)  to the Social Workplace Conference 2012 in London on May 24th courtesy of Crexia, the organisers of the conference.

Congratulations Lesley!

Questions Asked

Q1) Why is a collaborative culture so important in business today? 
Q2) People can be trained on tools, but how can a collaborative culture be taught?
Q3) Not everyone readily embraces collaboration. How can these people's fear be overcome?
Q4) Why are companies paying more attention to internal collaboration amongst their own employees?
Q5) What impact can a collaborative culture have on innovation?
Q6) (not asked)
Q7) Email is where conversations go to die. How do you convince a company so entrenched in email to change?

Shared Reference Material

• TweetGrid - Tool for Twitter Chats via @fjfonseca
• Insourcing Your Social PR via @jgombita
• Crime Mapping - A Look At The Beginning Of The National System via @Sasha_Taylor
• Risk Of Using Social As Part Of Formal Learning via @tomspiglanin
• Google: Social Media Success Will Determine Employee Bonuses via @mashable
• Industry Collaboration: A New Era Of Open Collaboration via CPA Global
• Enabling Innovation Through Social Technologies via @connectedchris
• Email Only For Old People via global speech networks
• Redefining Collaboration via @olliegardener
• The Magical Artistry Of Synergy via @TaraMarkus
• Five Workplace Lessons From My Vacation via @JoanneRoyce

Today's #SWChat was sponsored by:
 

Useful #SWChat Links

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Social Project Management (SWChat)

Thanks to everyone who took part in this weeks Social Workplace Twitter Chat event (#SWChat).

Social Project Management

This weeks #SWChat was a Guest Event with Liz Pearce, COO of Liquid Planner

Liz is COO of Liquid Planner and a keynote speaker at the Social Workplace Conference 2012 in London on May 24th.

Liz shared the correlation between Social Project Management and Enterprise Collaboration and how to make project life more efficient, more effective and more fun - a prelude to her keynote speech at the conference

Social Project Management is the completion of projects through collaborative tools that encourage transparency, autonomy, and connectedness among team members, In Social Project Management, the planning, scheduling and updating of plans and deliverables is often distributed or decentralized, allowing virtual, remote and distributed teams to achieve more efficiency. - Liz Pearce

Event Statistics

• No. of Tweets = 1200
• No. of Contributors = 132
• Reach = 369,000
• No. of impressions = 3,000,000

Summary

Full Transcript Report via @hashtracking

FREE Prize Draw Winner

This weeks event included a FREE Prize Draw where the winner was chosen randomly from those participants who also included #SWConf in their tweets during the 1 hour event by Crexia

I am pleased to announce that Stuart Hyde, Chief Constable of the Cumbria Police was drawn as the winner.

Stuart wins a FREE ticket worth £480 (~770 USD)  to the Social Workplace Conference 2012 in London on May 24th courtesy of Crexia, the organisers of the conference.

Congratulations Stuart!

Questions Asked

Q1) How do you see project management evolving to match the needs of a social business?
Q2) What do you see as the key differentiators between standard and social project management techniques?
Q3) Do you see social project management evolving to require its own certification like Prince2?
Q4) Where do you see the correlation between business collaboration and social project management?
Q5) Social project management promotes transparency and engagement. But who embraces and who resists?
Q6) How has social design pioneers like Facebook and Twitter influenced project management today?
Q7) In 140 characters or less, what sales pitch would you give to a CEO to evolve to social project management?

Shared Reference Material

• Pre game chatter on #SWChat [image] via @MediaLabRat
• "Social Projects could be like the Cathedral & Bazzaar" via @NickKellet
• Project Management Institute (PMI) - US Certification via @LindaChreno
• Open Collaboration via @davidchris
• Social Project Office designed by @davidchris
• Dangers Of Confusing Online Task Mgmt with Online Project Mgmt via @LiquidPlanner
• Scarcity Versus Abundance In Knowledge Management via @sachac
• Social Project Management In Large Projects via @LiquidPlanner
• The Peacemaker - Enneagram Type Nine via The Enneagram Institute
• Social Media: Give More To Get More via @tomspiglanin
• UK Action Fraud - The Devil's In Your Details via CC_StuartHyde
• The 5 Laws Of Social Project Management via @LiquidPlanner

Today's #SWChat was sponsored by:
 

Useful #SWChat Links

Next Event | Schedule | Reminders | Archive | Advisors | Q&A | About |