Thanks to everyone who took part in this weeks Social Workplace Twitter Chat event (#SWChat).
Measuring Social Engagement
This weeks #SWChat was a Guest Event with Lee Bryant, co-founder of Headshift (now part of the Dachis Group) and a keynote speaker at the Social Media Influence conference in London, June 12th.
Lee has been pioneering the use of social tools and techniques to improve business performance for nearly a decade. With clients across Europe, Asia-Pacific and North America, Dachis Group helps create connected companies, engage customers and leverage social business intelligence to measure and manage change.
- No. of Tweets = 1400
- No. of Contributors = 148
- Reach = 379,000
- No. of impressions = 4,900,000
FREE Prize Draw Winner
This weeks event included a FREE Prize Draw where the winner was chosen randomly from those participants who also included #SMI12 in their tweets during the 1 hour event by Social Influence.
I am pleased to announce that Anjlee Bhatt, was drawn as the winner. and wins a FREE ticket worth £495 (~800 USD) to the Social Influence Conference 2012 in London, June 12 courtesy of Social Influence, the organisers of the conference.
Congratulations Anjlee !!!
For all #SWChat participants last night there is a 20% DISCOUNT available for the Social Media Influence Conference in London on June 12th. To receive your discount book online and use the discount code SMI-20 and you will receive your 20% discount.
Q1) Should any business become a social business and what is the impact if they choose not to?
Q2) Where are the main cost reduction areas a business can benefit from by becoming a true social business?
Q3) How do you go about translating social engagement into true metrics that mgmt understand and embrace?
Q4) Why is culture of ownership of social engagement important for any social business?
Q5) How do you go about cultivating ownership of social engagement into everyday working practices?
Q6) Traditionally Marketing have been the gatekeepers for social engagement - is this the correct approach today?
Q7) <not asked>
Shared Reference Material
- IBM Study: Without A Social CEO You Are Going To Be Less Competitive via Forbes
- Healthstream Cuts Supports Costs With Communities via @JennTelligent
- Social Media Leading To Massive Cost Savings For Ford via @mackcollier
- Is There A Problem With Facebook Advertising? via eMarketer
- Internet Relay Chat = Twitter Chat? via @kmullet
- Track Everything Important To You - Tickr