Thanks to everyone who took part in this weeks Social Workplace Twitter Chat event (#SWChat).
Social Media Protection
In the last week there have been a number of sites that have been hacked and the thieves leaking confidential information, particularly passwords. Last.fm, eHarmony and LinkedIn (reportedly 6 million passwords according to the BBC) have all been recently compromised.
Article from The Register: LinkedIn dials 911 on password mega-leak hackers
This event looked at the security aspect of social media, what you can do to safeguard your personal information, and how Brands should use social media to handle these type of crisis mgmt situations.
- No. of Tweets = 1300
- No. of Contributors = 98
- Reach = 329,000
- No. of impressions = 5,900,000
Q1) When sites like #LinkedIn are hacked and passwords leaked, how should they approach the handling of the situation?
Q2) Why are so many Brands so ill-equipped and slow to respond to crisis mgmt situations?
Q3) Lack of comms is more damaging to a Brand's reputation than the security breach itself. Agree / disagree?
Q4) What measures should be taken to minimise damage to a Brand's reputation when there's been a security breach?
Q5) What measures can you, the customer, put in place to minimise damage when sites are hacked & passwords leaked?
Q6) In 140 characters or less, how would you rate #LinkedIn 's handling of the security breach?
Shared Reference Material
- After Hack, LinkedIn Brings Encryption Up To Industry Standard via Reuters
- The 30 Most Popular Passwords Stolen From LinkedIn [infographic] via Mashable
- LinkedIn Leaks Password Hashes, iOS App Is Scrapping Your Meeting Notes via TUAW
- Social Newsroom Is The Next Big Change via Huffington Post
- Case Study: Fed-Ex Response To A Customer's Viral Video... via Mack Collier
- Nestle Mess Shows Sticky Side Of Facebook Pages via CNet
- A Brief Sony Password Analysis via Troy Hunt
- The xkcd Password Strength Method via xkcd
- Social Media Security
- 8 Steps To Managing Social Media Crisis via Keri Jaehnig