My Crazy Prediction?

In September 2008 I made a prediction, that email as we know it today will no longer exist in 10 years time.

Read The Death Of Email by 2018

Will I be proved to be a:
or Fool?

Time Remaining:


Featured Author on Business 2 Community

Disclaimer: The views expressed on stopthinksocial are my own and do not necessarily reflect the views of Oracle.
Strategic advice and experience on making the most of  being social in the workplace

Entries in reputation (3)


Social Media Protection (#SWChat)

Thanks to everyone who took part in this weeks Social Workplace Twitter Chat event (#SWChat).

Social Media Protection

In the last week there have been a number of sites that have been hacked and the thieves leaking confidential information, particularly passwords., eHarmony and LinkedIn (reportedly 6 million passwords according to the BBC) have all been recently compromised.

Article from The Register: LinkedIn dials 911 on password mega-leak hackers

This event looked at the security aspect of social media, what you can do to safeguard your personal information, and how Brands should use social media to handle these type of crisis mgmt situations.

Event Statistics

  • No. of Tweets = 1300
  • No. of Contributors = 98
  • Reach = 329,000
  • No. of impressions = 5,900,000


Full Transcript Report via @hashtracking

Questions Asked

Q1) When sites like #LinkedIn are hacked and passwords leaked, how should they approach the handling of the situation?
Q2) Why are so many Brands so ill-equipped and slow to respond to crisis mgmt situations?
Q3) Lack of comms is more damaging to a Brand's reputation than the security breach itself. Agree / disagree?
Q4) What measures should be taken to minimise damage to a Brand's reputation when there's been a security breach?
Q5) What measures can you, the customer, put in place to minimise damage when sites are hacked & passwords leaked?
Q6) In 140 characters or less, how would you rate #LinkedIn 's handling of the security breach?

Shared Reference Material


Useful #SWChat Links

Next Event | Schedule | Reminders | Archive | Advisors | Q&A | About |


Social Business and Reputations (#SWChat)

Thanks to everyone who took part in this weeks Social Workplace Twitter Chat event (#SWChat).

Social Business & Reputations

This weeks #SWChat was a Guest Event with Chris Reed, founder of Restless Communications and a keynote speaker at the Social Media Influence conference in London, June 12th.

Chris has almost 20 years' reputation management experience spanning PR and social media, both in-house and in consultancy working with businesses ranging from the BBC to TfL.

In recent years he has helped clients including Bupa, BT, Shell and Sony navigate the social space, by developing strategies, content plans, business-integration models, and training programmes for hands-on or C-suite audiences.

He recently established Restless Communications, a social business consultancy which helps organisations both communicate and structure themselves more effectively for a social age, harnessing internal and external social tools and channels to do so.

Event Statistics

  • No. of Tweets = 1700 (NEW RECORD)
  • No. of Contributors = 146
  • Reach = 624,000 (NEW RECORD)
  • No. of impressions = 4,900,000


Full Transcript Report via @hashtracking

FREE Prize Draw Winner

This weeks event included a FREE Prize Draw where the winner was chosen randomly from those participants who also included #SMI12 in their tweets during the 1 hour event by Social Influence.

I am pleased to announce that Sasha Taylor, was drawn as the winner. and wins a FREE ticket worth £495 (~800 USD) to the Social Influence Conference 2012 in London, June 12 courtesy of Social Influence, the organisers of the conference.

Congratulations Sasha Taylor !!!

Bonus Prize

For all #SWChat participants last night there is a 20% DISCOUNT available for the Social Media Influence Conference in London on June 12th. To receive your discount book online and use the discount code SMI-20 and you will receive your 20% discount.

Questions Asked

Q1) What role has #socialmedia played in brands recognising the need to listen more, broadcast less?
Q2) A brand cannot afford to ignore #socialmedia today. Agree / disagree?
Q3) How can #socialmedia enhance or damage a brands reputation?
Q4) How should brands react and manage negative publicity on #socialmedia?
Q5) <skipped>
Q6) What are the key characteristics that transforms any business into a #socialbiz?
Q7) <skipped>
Q8) Why should brands empower their employees to be a voice for them via #socialmedia channels?

Shared Reference Material


Today's #SWChat was sponsored by:


Useful #SWChat Links

Next Event | Schedule | Reminders | Archive | Advisors | Q&A | About |


Twitter: Learn to listen and stand out from the crowd

I am becoming more and more frustrated with Twitter. Not the technology but how people use it.

We all have to stop using Twitter just to push out our own content and start using this social platform as a great opportunity to share the knowledge and engage in conversation with others. After all, social media is supposed to be about people! In short, let's learn to listen and stand out from the crowd...

Learn to listen and stand out from the Crowd

Let me give you an example.

I have a number of SEO specialists in my Twitter stream. They have been chosen because I believe they can add value to me and my followers. I want to be in a position to share their experience and knowledge to help foster future relationships.

Today I needed some SEO advice myself. I needed to know if cached pages in search engines had to be manually refreshed if I updated previous blog posts to improve key word optimisation.

So I put a shout out.

I received only one response referencing how they made lots of money off the internet (spam). I sent a similar message again an hour or so later and no responses.

In between these two tweets of mine, one of the SEO specialists in my stream tweeted:

Get FREE SEO services today

...and a few other SEO specialists also pushed out content advertising their services.

If any of these SEO specialists had engaged with me in conversation and responded to my question, who knows where that conversation may of led. Maybe an opportunity for business now or in the future, or at the very least I will remember them as being responsive and extremely helpful and pass on their details to others.

These are missed opportunities.

So here are my top 3 tips for businesses using Twitter:

1. Learn to listen

Your Twitter stream is a valuable commodity, chosen by you because you believe the people you are following can add value to you. Make the effort to listen. I would advise spending a minimum of 30% of your Twitter strategy listening to what others are saying.

2. Engage in conversation

As you begin to listen, start engaging in conversations. Build up a rapport with those you are following and make the time to read and comment on their content. Particularly look out for "shout out's" (people asking for help) and try to help them. If you cannot help them directly, do you know someone in your stream that might? If so, connect these people. This will earn you respect and a great contact to follow.

3. Share the knowledge

Remember the Pie Theorem in my last post:

For every piece of the knowledge pie to share, you will receive two slices in return

Don't be afraid to share your pearls of wisdom when engaging in conversation. This will also earn you respect and a reputation to be proud of, which could lead to potential future business opportunities. Good reputations take time to build but bad reputations can be earned very quickly and will spread throughout your network like wild fire.