My Crazy Prediction?

In September 2008 I made a prediction, that email as we know it today will no longer exist in 10 years time.

Read The Death Of Email by 2018

Will I be proved to be a:
or Fool?

Time Remaining:

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Disclaimer: The views expressed on stopthinksocial are my own and do not necessarily reflect the views of Oracle.
Strategic advice and experience on making the most of  being social in the workplace

Entries in social business communities (2)

Tuesday
Sep142010

What's the cure for Infoglut?

I'll be honest, I had never even heard of infoglut until recently when it was voted the winning topic for discussion for our weekly Social Chat event last week. But I now realise I am a sufferer.

Infoglut (also known as "Information overload") is a term popularized by Alvin Toffler that refers to the difficulty a person can have understanding an issue and making decisions that can be caused by the presence of too much information

So what's the cure for infoglut?

Before I try to answer that, let me take you back a couple of years at a time when I first out started on my "social media is about people" crusade and how I overcame, what I now perceive as, infoglut.

In order for me to make the right business decisions to create The Social Workplace, I needed to keep an eye on the market and understand how social media was being used as well as listen to what my customers needed. This is a lot of information to wade through, a lot of infoglut.

It was never my objective to reduce my email traffic in the beginning, but with all this information being directed to my inbox it soon became apparent that email overload was a major contribution of my infoglut and it needed addressing.

These are the various stages, and thinking, I went through to overcome my infoglut (you might recognise some of these stages...):

Stage 1 - Toe dipping
My social network was small, I was reading a couple of blogs a week (receiving notifications via email) and expanding my knowledge and understanding of social media at a slow but manageable rate.

Stage 2 - The RSS Reader
As my social network grew and I was reading more blogs and listening to podcasts, my email inbox began to overflow like a blind barman pulling his first pint.

I needed a way to segregate the various bits of information to digest at a more convenient time so I started to use an RSS Reader (www.feeddemon.com allowed me to monitor information inside and outside my company's firewall) which helped me to structure my information flows and to separate it from my day-to-day email traffic.

Stage 3 - The power of Communities
By this time I was becoming better socially connected and whilst that was the goal it did mean that there was more demand for information on socialnomics and social technologies. The more email requests I received the slower I was to respond, and the slower I was to respond the more requests I received asking why I was slow in responding (oh the irony!).

The accessibility of an employees tacit knowledge is a highly under-valued commodity in most businesses and I wanted to tap into and utilise this expansive knowledge network to reduce my infoglut level. By introducing a couple of Social Business Communities (one focused on the business aspect of social media, the other focused more on social technologies) I was able to channel all requests into these online communities. This resulted in a significant reduction in my email traffic, allowing the communities to become self-sustaining (over time), and prevented me acting as a bottleneck of information.

Stage 4 - Working with Workspaces
This redirection of information to a social platform reduced my infoglut considerably and allowed me to refocus my energies on my "social media is about people" crusade once again, which is where I began defining and driving new projects and initiatives to create a more socially connected enterprise. Introducing online workspaces to work collaboratively with users on these new projects and initiatives was a really effective solution until.....

Stage 5 - Defining Favourites
I now had over 30 active workspaces. Workspaces to work with my team on identifying and managing their fiscal objectives, workspaces for managing projects, workspaces for team meetings, workspaces for task force meetings, even a workspace for sharing large files....so I started tagging my favourite workspaces and my favourite blogs, choosing to prioritise my time and energy.

Stage 6 - The Supermarket Scanner
Having worked so hard to have all this really useful information at my finger tips, I'm not willing to discard it but I don't have the time to read everything. So I now scan, choosing the key bits of information to respond to within the permitted time frame. And I have become an effective scanner, absorbing information at a fast rate (though I don't go beep once finished).

So what's the cure for infoglut? Is it to reduce the amount of information flows?

Sadly, I haven't found a cure to-date but...

"The objective is not for me to reduce the amount of information flows I'm connected to, but instead evolve how I manage them, whilst maintaining my productivity levels"

And I realised this is exactly what I have been doing over the last 2 years, constantly evolving how I choose to receive my information flows and how I engage myself and others with them and not becoming a slave to the data.

So next time you feel inundate with too many emails and overwhelmed by so much information from different sources, take a step back and assess how you are managing your own infoglut level and find a suitable solution to ease your suffering. Do this regularly and choose to be more productive.

How are you preventing you own infoglut suffering? What actions have you taken and what positive results have you seen?

Friday
Nov272009

Online Information Conference 2009

Come and see us at the OIC 2009 at the Olympia in London on Dec 1st, where we will be presenting on the social media adoption strategy we are applying in Oracle EMEA.

Date: Tuesday 1st December 2009
Time: 12:15pm
Track: The social web: Transforming the workplace
Topic: Social Technologies: Winning the hearts and minds
Whitepaper: Click to download

The presentation will focus on:

A. Individual adoption – Early Adopter Plan
How to develop and deliver a plan for introducing early adopters to social technologies, and a framework for them engaging with other like-minded individuals.

B. Team adoption – S.L.A.M Programme
How to develop and deliver a programme remotely, that focuses on the "change in mindset" required to embed adoption to a new way of working, without increasing headcount.

In this session we will also cover:

  • Social Business Communities – the pillars to delivering a successful adoption programme
  • Case Studies – helping the social technology buy-in of sceptics
  • Solution Finder – a user generated solution helping individuals to find the right social tools(s) based on their role or specific activity
  • Social Cycle of Innovation – utilising the "wisdom of crowds" concept to solve key business challenges

The learning points of this session will be:

  • How the Oracle EMEA Roadmap to Social Adoption is changing the way its employees connect, colaborate and innovate
  • How to use the collective intelligence of your employees to identify and overcome the change barriers to social technologies
  • How to develop a scalable adoption programme for your own business
  • That social technologies is about People…

Feel free to download our OIC 2009 Exhibition Whitepaper.

Hope to see you there.....