My Crazy Prediction?

In September 2008 I made a prediction, that email as we know it today will no longer exist in 10 years time.

Read The Death Of Email by 2018

Will I be proved to be a:
or Fool?

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Disclaimer: The views expressed on stopthinksocial are my own and do not necessarily reflect the views of Oracle.
Strategic advice and experience on making the most of  being social in the workplace

Entries in social networking (9)


Next Generation Collaboration (#SWChat)


Collaboration is nothing new. People have been collaborating since the stone ages to hunt for food. But how has collaboration evolved in the last few years, what has been the business impact and what makes a good collaborator?

This event took a deep dive into collaboration from the social tools to people's behaviours.

Event Questions

Q1) Companies today must build an infrastructure for it's employees to work remotely. Agree/disagree?
Q2) Is a flattened hierarchy, openness, and shared ideas the new work culture of today?
Q3) Should companies encourage more social networking / relationship building of it's own employees?
Q4) Is reward and recognition essential in today's collaborative culture to encourage better contribution?
Q5) Does the role of a manager change in a company with a collaborative culture at it's core?

Related Articles

Spreecast Social Video Channel

Participants: Greg Lowe, Colin Hope-Murray, Jenn Emerson, Alastair Walker, Richard Rashty

Producer: @LizCpher

Playback: (see below)


Useful #SWChat Links

Next Event | Schedule


Managing The Cultural Change (#SWChat)


Any company undergoing a social business transformation has to address the cultural change for sustained adoption. If you don't plan to deal with the change in mindset of your employees then you are planning to fail.

When I talk about the culture of social business I'm referring to the human behaviours of what it means to be social in business and the change in mindset associated with sustained change.

The culture of a true social business is about being open, transparent and encouraging trust amongst your peers and colleagues. It's where much more value is placed upon the benefits of networking and relationship building with employees to work together on the companies goals.

I often use the phrase 'Social Business is said to flatten hierarchies'. This doesn't mean it replaces them, but instead creates the framework to allow the right employees to collaborate and focus on the objectives to deliver regardless of the job title they hold.

"For every piece of the knowledge pie you share, you will receive two in return."

This event debated how companies should manage this cultural change to be successful in their social business transformation and reveals the new CHANGES methodology designed to help any business evolve to become a true social business. 

Event Questions

Q1) Top down management policies are the best way to change an entrenched culture. Agree / disagree?
Q2) Are methodologies like The CHANGES Methodology, essential for changing hearts & minds for social collaboration?

Q3) What 3 top tips would you advise any organization dealing with a dramatic cultural change (e.g. no internal email)?
Q4) Cultural change in any organization has to be driven from HR. Agree / disagree?
Q5) Many people in an organization will always fear change. How do you overcome this fear/resistance?

Related Articles

Spreecast Social Video Channel

Participants: Tbd

Producer: @LizCpher

Playback: (see below)



Useful #SWChat Links

Next Event | Schedule


What's Hot In Social Media III (#SWChat)


The previous What's Hot in Social Media events have proved to be very popular, so we have decided to make this a regular occurrence on #SWChat.

This event discussed what is hot right now in the world of Social Media (from social technologies / platforms to conferences, to mobile apps to the very latest acquisitions etc...). No topic is taboo....

Event Questions

Q1) Prince Harry deletes Facebook account over nude photo scandal - Is FB a security risk for Royals+Celebs?
Q2) Man Arrested For Racist Tweets To Soccer Star - Should people be arrested for what they say?
Q3) How To Complain About Your Boss on FB And Not Get Fired -How should people protect themselves?
Q4) Winklevoss's invest $1M in niche SM Network for prof investors -Are niche SM networks the future?
Q5) How has social media changed in the last 12 months and how have you adjusted to this change?

Related Articles

Spreecast Social Video Channel

Participants: Jenn Emerson, Colin Hope-Murray, Greg Lowe, Mark Moehlert

Producer: @LizCpher

Playback: (see below)


Useful #SWChat Links

Next Event | Schedule


Twitter: Learn to listen and stand out from the crowd

I am becoming more and more frustrated with Twitter. Not the technology but how people use it.

We all have to stop using Twitter just to push out our own content and start using this social platform as a great opportunity to share the knowledge and engage in conversation with others. After all, social media is supposed to be about people! In short, let's learn to listen and stand out from the crowd...

Learn to listen and stand out from the Crowd

Let me give you an example.

I have a number of SEO specialists in my Twitter stream. They have been chosen because I believe they can add value to me and my followers. I want to be in a position to share their experience and knowledge to help foster future relationships.

Today I needed some SEO advice myself. I needed to know if cached pages in search engines had to be manually refreshed if I updated previous blog posts to improve key word optimisation.

So I put a shout out.

I received only one response referencing how they made lots of money off the internet (spam). I sent a similar message again an hour or so later and no responses.

In between these two tweets of mine, one of the SEO specialists in my stream tweeted:

Get FREE SEO services today

...and a few other SEO specialists also pushed out content advertising their services.

If any of these SEO specialists had engaged with me in conversation and responded to my question, who knows where that conversation may of led. Maybe an opportunity for business now or in the future, or at the very least I will remember them as being responsive and extremely helpful and pass on their details to others.

These are missed opportunities.

So here are my top 3 tips for businesses using Twitter:

1. Learn to listen

Your Twitter stream is a valuable commodity, chosen by you because you believe the people you are following can add value to you. Make the effort to listen. I would advise spending a minimum of 30% of your Twitter strategy listening to what others are saying.

2. Engage in conversation

As you begin to listen, start engaging in conversations. Build up a rapport with those you are following and make the time to read and comment on their content. Particularly look out for "shout out's" (people asking for help) and try to help them. If you cannot help them directly, do you know someone in your stream that might? If so, connect these people. This will earn you respect and a great contact to follow.

3. Share the knowledge

Remember the Pie Theorem in my last post:

For every piece of the knowledge pie to share, you will receive two slices in return

Don't be afraid to share your pearls of wisdom when engaging in conversation. This will also earn you respect and a reputation to be proud of, which could lead to potential future business opportunities. Good reputations take time to build but bad reputations can be earned very quickly and will spread throughout your network like wild fire.


Stop with the excuses not to be social

I am asked this question a lot "How do you get executive management buy-in to bring social into the organisation"? The answer is simple - I don't...

This sounds like an arrogant response but it's not intended to be. Let's be honest here, in these particular tough times your executive management won't particularly care about being social in their organisation, they care about increased revenue, better margins and keeping costs to a minimum.

If you can prove that being social in the workplace can have a direct impact on your revenue, margins and costs then you have a good argument to go into that boardroom and sell them the concept.  The problem is that it is extremely difficult to find a direct linkage.

So how can you make being social in the organisation actually work?

The answer is simple - approach it from the bottom up!

Whilst your executive management could try to enforce it in their organisation, it's actually the people on the ground that really need to take advantage of the benefits and it is these people that you have to sell the concept to. Prove it works to them and your executive management will have to sit up and take notice.

But remember, being social in the workplace is an evolutionary thing combining both traditional and social working methods in how we interact and engage with one another. It's about working smarter, being more effective and increasing efficiency, but more importantly than that it is about the change in mindset.

Whilst I was presenting to an executive board recently one of the board members made a great point:

"Social technologies can really help but it comes down to fundamentals of our sales people wanting to share knowledge across the social network. As David said, it's about the change in mindset that we have to address, the technology can only facilitate the process"

So don't get too focused on acquiring executive management buy-in before starting the social movement in your organisation as the chances are they will not understand it or support it. Instead focus on your vision and the benefits that a better socially connected organisation can bring and start building it from the bottom up. You might just be surprised at the reaction and the results...