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Strategic advice and experience on making the most of  being social in the workplace

Entries in social project management (2)


The Older Generation Just Don't Get Social Media

Last weeks Social Workplace Twitter Chat (#SWChat) was on Social Project Management, with guest Liz Pearce of Liquid Planner.

The event was going great, lots of contribution and engagement from 130+ people until I asked what I thought at the time was an innocuous question:

Q5) Social Project Management promotes transparency and engagement. But who embraces and who resists? which Larry Torres responded:

Like moths to a flame, this prompted a barrage of tweets from participants defending Generation X (primarily from Generation X people of course). The hypothesis was then posed that maybe this generalisation was too simplistic.

But is it?

Let's take a look again at the question that was asked - "...who resists and who embraces". No one is saying that the older generation are not able to adopt social media just that they are more likely to resist initially and therefore adoption may be slower.

It stands to reason that if email has been your prime communication channel for 20 years, you are more likely to resist the transition to a social communication platform than someone who has never used email. But with the right argument and justification, adoption should be fairly straight forward.

It's not age that's the cause here, it's change from what we are used to. After all we are creatures of habit.

But it is clear age is a touchy subject when we talk about social media.

Take a look at these figures that were used in a marketing campaign some time ago to show someone socially connected (the lady on the left) and someone that was not (the man on the right):

Why do you think the poster campaign containing these figures was removed from the public domain after a series of complaints?

Was it racial stereotyping? Was it considered sexist - that women get social media but men don't?

No - it was thought to be ageist...

The people in this poster are animated characters. The business women may look to be in her mid 30's but can you be sure? The man however was generalised to be "old" and therefore the insinuation of the poster was that old people do not get social media.

The man has his head in his hands. You cannot see his face. So how do you know if he is old? Is it just because he has little hair? I have virtually no hair, yet I don't think I'm old.

The point is, social media is not age specific for adoption, but are the older generation more likely to resist than the younger generation? Absolutely.

(please note the use of the words "more likely" here - it's not always the case)

However this tweet from Terence Coughlin is not only good advice but made me chuckle:


Social Project Management (SWChat)

Thanks to everyone who took part in this weeks Social Workplace Twitter Chat event (#SWChat).

Social Project Management

This weeks #SWChat was a Guest Event with Liz Pearce, COO of Liquid Planner

Liz is COO of Liquid Planner and a keynote speaker at the Social Workplace Conference 2012 in London on May 24th.

Liz shared the correlation between Social Project Management and Enterprise Collaboration and how to make project life more efficient, more effective and more fun - a prelude to her keynote speech at the conference

Social Project Management is the completion of projects through collaborative tools that encourage transparency, autonomy, and connectedness among team members, In Social Project Management, the planning, scheduling and updating of plans and deliverables is often distributed or decentralized, allowing virtual, remote and distributed teams to achieve more efficiency. - Liz Pearce

Event Statistics

  • No. of Tweets = 1200
  • No. of Contributors = 132
  • Reach = 369,000
  • No. of impressions = 3,000,000


Full Transcript Report via @hashtracking

FREE Prize Draw Winner

This weeks event included a FREE Prize Draw where the winner was chosen randomly from those participants who also included #SWConf in their tweets during the 1 hour event by Crexia

I am pleased to announce that Stuart Hyde, Chief Constable of the Cumbria Police was drawn as the winner.

Stuart wins a FREE ticket worth £480 (~770 USD)  to the Social Workplace Conference 2012 in London on May 24th courtesy of Crexia, the organisers of the conference.

Congratulations Stuart!

Questions Asked

Q1) How do you see project management evolving to match the needs of a social business?
Q2) What do you see as the key differentiators between standard and social project management techniques?
Q3) Do you see social project management evolving to require its own certification like Prince2?
Q4) Where do you see the correlation between business collaboration and social project management?
Q5) Social project management promotes transparency and engagement. But who embraces and who resists?
 How has social design pioneers like Facebook and Twitter influenced project management today?
Q7) In 140 characters or less, what sales pitch would you give to a CEO to evolve to social project management?

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