My Crazy Prediction?

In September 2008 I made a prediction, that email as we know it today will no longer exist in 10 years time.

Read The Death Of Email by 2018

Will I be proved to be a:
or Fool?

Time Remaining:


Featured Author on Business 2 Community

Disclaimer: The views expressed on stopthinksocial are my own and do not necessarily reflect the views of Oracle.
Strategic advice and experience on making the most of  being social in the workplace

Entries in social technologies (11)


Social Leadership Deconstructed (#SWChat)

Thanks to everyone who took part in this weeks Social Workplace event.

Social Leadership Deconstructed



On January 12th we had Lisa Petrilli and Steve Woodruff as guests on #SWChat discussing Social Leadership which was a fantastic and very popular event.

Seven months on we returned to the topic to see if and how things have changed.

The Social Workplace
A socially connected company where collaborative working across geographical locations, lines of business and management chains is second nature, enabling innovative solutions to every day business challenges
Social Leadership
Ambassadors of The Social Workplace. Leading by example the necesssry change in behaviours required to improve communications, learning, productivity, and all round engagement through the better use of social tools


Event Questions

Q1) Can Social Media help leaders to become better leaders [ref: ]?
Q2) Is there a danger to focus on the tech side of Social Leadership, forgetting the soft skills of being a great leader?
Q3) "Social flattens company hierarchies" - Who are the winners and losers here?
Q4) What are the main barriers Social Leadership faces today in helping people to become better leaders?
Q5) All managers can become great Social Leaders - Agree / Disagree?


Related Articles


Twitter Channel

Hashtag: #SWChat

Guest: n/a

Moderators: @DavidChris (host) ; @lttlewys (co-host)



Spreecast Social Video Channel

Participants (confirmed): Colin Hope-Murray, Lesley Price, Jamie Notter, Jenn Emerson, 

Producer: @LizCpher

Palyback: (see below)





Useful #SWChat Links

Next Event | Schedule | Reminders | Archive | Advisors | Q&A | About


Enterprise Gamification (#SWChat)

Thanks to everyone who took part in this weeks Social Workplace event.

Enterprise Gamification



 Gamification has the potential to greatly optimize the way humans are connected to and go about their work. Like social media, and usually closely integrated with it, gamification is an emerging new field that's still difficult to broach in many management circles because of its perception that it's not an appropriate or serious enough business topic. Yet a growing number of impressive outcomes as well as a burgeoning set of supporting tools and technologies are making it increasingly likely that gamification will find its way into a workplace near you over the next couple of years.

Extract from Enterprise Gamification: Will It Drive Better Business Performance?
by Dion Hinchcliffe

Event Questions

Q1) Can Gamification enhance the learning experience and help to incentivise employees?
Q2) What if you earned badges at work instead of job titles?
Q3) What if all salaries were aligned to the badges you earned?
Q4) What are the requirements for developing Gamification in the workplace successfully?
Q5) What are the barriers for Gamification in business?


Twitter Channel

Hashtag: #SWChat

Guest: n/a

Moderators: @DavidChris (host) ; @lttlewys (co-host)

Stats: 1.0k Tweets; 123 Contributors; 317k Reach; 2.2 Mil Impressions


Spreecast Social Video Channel

Participants: Mark Oehlert, Tim McDonald, Andrew Sim, Lesley Price

Producer: @LizCpher

Playback: (see below)




Useful #SWChat Links

Next Event | Schedule | Reminders | Archive | Advisors | Q&A | About


UnChat Event (#SWChat)

Thanks to everyone who took part in this weeks Social Workplace Twitter Chat event (#SWChat).

UnChat Event

No topic or questions were pre-defined. The participants who joined were asked at the start of the event what hot topic(s) they would like discussed. The most popular were chosen.

Event Statistics

  • No. of Tweets = 805
  • No. of Contributors = 94
  • Reach = 388,000
  • No. of impressions = 3,200,000


Full Transcript Report via @hashtracking

Questions Asked

Q1) How do businesses and bloggers adopt to the 'visual' trend of Pinterest and perhaps future SoMe? via @LoisMarketing @fjfonseca
Q2) What are you using to track online mentions? via @nanianeleia
Q3) What is your favorite tool for content curation? via @pmswish
Q4) Is Social about technology or behaviours? #SWchat


Shared Reference Material


Today's #SWChat was sponsored by:

Useful #SWChat Links

Next Event | Schedule | Reminders | Archive | Advisors | Q&A | About |


The Death of Email by 2018

By 2018 email as we know it today will be a thing of the past. Will I be proved to be a:

Time Remaining:

In September 2008 I predicted the death of email as we know it within 10 years, to be replaced by something more collaborative in the social world we now find ourselves living in.

When I first made this death of email prediction people laughed in my face, literally.

Don't get me wrong I don't dislike email, it's a great linear communication tool but it has limitations in today's world particularly when we talk about collaboration.

Does this sound all too familiar?

An email arrives in your inbox that has been sent to 30+ people asking for feedback on the attached PowerPoint presentation. Person A responds with a 'reply to all' message with their feedback. Person B comments on their feedback with a 'reply to all'. Person C responds with a 'reply to all' adding their feedback on the presentation. Person C also responds with a 'reply to all' commenting on the feedback of Person A and Person B and so it goes on.... Before you know it there is a discussion going on in your inbox and you now have 50 unread emails that were not there when your meeting first started an hour ago.

Factoid: According to the Radicati Group, the average corporate user sends and receives 110 emails a day. If we say it takes on average 90 seconds to either read or write an email, that equates to 2 hours 45 mins a day or nearly 14 hours a week on email.

I spend more time on email than I do with my family.

These days companies are always looking to increase productivity of their employees and for them to be more efficient, whilst needing to communicate and collaborate more easily. Spending 14 hours a week on email is no longer an acceptable working practice.

Was the Death of Email crazy prediction really that crazy?

Let's be clear, life did exist before email and businesses did function (I know the thought of the death of email brings some of you out in a cold sweat).

If you look how technology has evolved over the last forty years since email was introduced, and how it has influenced behavioural changes in the way we communicate and collaborate, it stands to reason that at some time in the near future email will become a thing of the past.

If we only look back five years to July 2006, the first tweet was sent which begun to evolutionise how we communicate. Today there are over 200 million users generating in excess of 200 million tweets a day and handling over 1.6 billion search queries a day on Twitter. This is being used by many as an alternative communication channel (not replacement) to company emails.

Facebook was opened to the public in September 2009. Three years later it has 200 million users and today it has reached over 600 million users. It has also recently introduced an alternative to email that they brand as "definitely not email".

Google Wave came and went in 2009/2010 but the concept of an alternative to email was born. A lot of media hype around the failure of this was down to product and the fact that people didn't get it. However there are other allegedly conspiracy theories around this, one being that it was pulled by Google because they felt it was competing against it's own Gmail product. Personally, I think they just under-estimated the cultural change of such an innovative concept.

Google+ (Google Plus) is the latest social platform currently in soft launch mode and soon to be released, which could see it also competing against the standard email.

Maybe the death of email is not as far away as we think....

Check out this incredible video by Red Sky Vision who have talked to a number of companies (Able and How, CorpComms Magazine, Melcrum, Headshift to name a few) about how social media in the workplace is changing their communications:

The speed at which new social technologies are being introduced is growing exponentially and it won't be long before the replacement for email will arrive (or maybe it already has).

For me personally, I cannot wait until that day and stand by my crazy prediction that this will happen before the end of 2018.


Is reducing costs the key driver for social media?

Having a social platform to allow employees to connect and collaborate better will improve the knowledge flows of an organisation. It will allow companies to utilise the collective intelligence of its own employees to crowdsource and solve key business issues.

But in the current economic climate, companies are starting to think more about how to reduce costs. Is social media the answer? Kathi Browne of Wingspouse Publishing raises a good point on the subject:

"Interestingly, it is usually cost that is holding companies back. They see a potential cost to the man hours needed to learn / participate in social media and don't have a clear way to measure the return."

And maybe this is the problem. Companies are too focused on how to measure the ROI of social media and forget that actually this is just a natural form of business evolution. With over 500 million users of Facebook and 100 million users on LinkedIn, it's a fair bet to say that many of your employees are already using social media as part of their everyday lives. So surely it stands to reason that this will become embedded as part of how we communicate and collaborate in business? Kees Vogelsang agrees:

"Given the fact that more and more people are using many tools already for personal usage it is becoming easier to implement social media. And ... there is no way back. Ultimately these tools will be embraced everywhere, just like mobile phones."

So for those companies that are making the transition and investing in social media, if costs are not the key driver then what is it that is encouraging this cultural change? Andy Jankowski of Enterprise Strategies puts it simply and succinctly:

I am seeing a few companies embrace enterprise social media to reduce costs, but not as many as I would have originally thought. It seems the main driver of companies making the Enterprise Social Media investment is simply changing the way their company works (e.g., more collaborative, less siloed, etc.). These types of improvements, while valued by the c-suite, are often hard to justify with numbers. I am seeing many more contextual examples being put forth than detailed ROI studies.

And this is where companies will have the greatest success with social media. The focus shouldn't be on reducing costs per se but more on the business benefits of better collaboration. We also mustn't forget that employees are working more and more remotely these days and social media can play a vital role in keeping employees connected.

Companies do need to start looking at evolving from a knowledge management organisation to a knowledge sharing one, using social technologies as the enabler to build that social business infrastructure. However, the cultural change in this transition should not be under-estimated or ignored and needs to be incorporated as part of the transitional strategy.

So is social media in the workplace a key driver for reducing costs? It will certainly influence the reduction of costs, but it should never be the main focus for creating The Social Workplace. The main focus should be the evolution of a company to provide more and better collaboration opportunities and increase knowledge sharing.