My Crazy Prediction?

In September 2008 I made a prediction, that email as we know it today will no longer exist in 10 years time.

Read The Death Of Email by 2018

Will I be proved to be a:
or Fool?

Time Remaining:

Twitter

Featured Author on Business 2 Community


Disclaimer: The views expressed on stopthinksocial are my own and do not necessarily reflect the views of Oracle.
Strategic advice and experience on making the most of  being social in the workplace

Entries in The Pie Theorem (3)

Monday
Nov072011

How NOT To Get Twitter Followers (The Sequel)

After the huge readership of my blog post How NOT to Get Twitter Followers, I just had to do a follow up. However, I just want to clarify that I am referring to the use of Twitter for business purposes in my observations and not as a personal account.

How NOT to Get Twitter Followers (The Sequel)

1. Taking It Personally

I follow lots of people, regularly, whom I think may have something interesting to say or may add some value around my chosen subject matter - The Social Workplace. I'm always on the look out for good content that expands my knowledge or I can share with my followers.

However, if after a period of time it appears you are adding little or no value to my stream, than I may choose to unfollow you - BUT it's nothing personal, it's just business.

2. Not Listening Or Engaging With Others

In my previous post I stated that you should listen more... BUT I now think a metric is needed to guide people. Listening three times as much as you push out your own content is a good starting point, but the more you listen the more knowledgeable you will become.

There is nothing more frustrating than someone who constantly pushes out their own content ignoring the great content around them (see Twitter: Learn to listen and stand out from the crowd...).

Pie Theorem: For every piece of the knowledge pie you share you will receive two slices in return. You don't always need to be the baker...

3. Blah Blah Blah In Your Bio

Your Twitter bio should be your sales pitch of who you are if you introduce yourself to someone for the first time. If you waffle, or are too vague, then I don't have the time or patience to delve deeper to find out if you are indeed worth following.

Make it easy for people to want to follow you.

(Example Bio I saw today: "Walking tight-ropes and eating kittens. It's what I do. " - huh????)

4. Re-Tweeting The Same Content Constantly

I know a Twitter stream can be fast flowing sometimes and your followers may miss Tweets from time to time. It is therefore ok to Re-Tweet your content, but not again and again and again.

5. Expecting A Follow Back

There is this myth that if you follow someone you MUST follow them back. Why? Where does it say that in the Twitter handbook? I don't care about the quantity of followers I have, I am much more interested in the quality of content they can provide me and my followers.

If you follow me expecting an auto-follow back, go and follow someone else.

6. Putting Quantity Over Quality

Tweeting quality content infrequently is going to get my attention much more than Tweeting rubbish content all of the time. Whilst this may seem like obvious addition to the list, if you look at your own stream you will see many people do not follow this advice.

7. Not Giving Credit

Removing the original Tweeters name from a Re-Tweet is a big no no no no! This can be give the impression that you are stealing someone else's content (whether that is your intention or not) and is a quick way to get blacklisted by the Twitter community.

8. Only Re-Tweeting Other People's Stuff

If all you are doing is Re-Tweeting other people's content, why am I following you? I may as well just follow those people instead.

Be original and interesting...

9. Tweeting Broken Links

Sending out broken links can be so frustrating for the recipients of your Tweet. Whilst this is often caused by the re-shrinking of links that have already been shrunk, it is still your responsibility to ensure the content you distribute is valid.

Always check any links that have been shrunk before you Tweet your content.

10. Paying Too Much Attention To Your Klout Score

I know this is the complete opposite of the previous number 10 option in my original post.

However, there has been significant changes recently to Klout's algorithm's in the way they measure influence which has left many of us confused and infuriated. For this reason, all the credibility Klout had established has been lost and will take some time for users to accept this once again as a reasonable measure of influence.

SOME FINAL PEARLS OF WISDOM (REPEATED)

Remember, your Twitter account is just an extension of you and your business - a great social communication channel in a very public arena. Take Twitter seriously and treat the people that follow you with respect. Who knows where that next lead or opportunity will come from...

Tuesday
Jun212011

Twitter: Learn to listen and stand out from the crowd

I am becoming more and more frustrated with Twitter. Not the technology but how people use it.

We all have to stop using Twitter just to push out our own content and start using this social platform as a great opportunity to share the knowledge and engage in conversation with others. After all, social media is supposed to be about people! In short, let's learn to listen and stand out from the crowd...

Learn to listen and stand out from the Crowd

Let me give you an example.

I have a number of SEO specialists in my Twitter stream. They have been chosen because I believe they can add value to me and my followers. I want to be in a position to share their experience and knowledge to help foster future relationships.

Today I needed some SEO advice myself. I needed to know if cached pages in search engines had to be manually refreshed if I updated previous blog posts to improve key word optimisation.

So I put a shout out.

I received only one response referencing how they made lots of money off the internet (spam). I sent a similar message again an hour or so later and no responses.

In between these two tweets of mine, one of the SEO specialists in my stream tweeted:

Get FREE SEO services today

...and a few other SEO specialists also pushed out content advertising their services.

If any of these SEO specialists had engaged with me in conversation and responded to my question, who knows where that conversation may of led. Maybe an opportunity for business now or in the future, or at the very least I will remember them as being responsive and extremely helpful and pass on their details to others.

These are missed opportunities.

So here are my top 3 tips for businesses using Twitter:

1. Learn to listen

Your Twitter stream is a valuable commodity, chosen by you because you believe the people you are following can add value to you. Make the effort to listen. I would advise spending a minimum of 30% of your Twitter strategy listening to what others are saying.

2. Engage in conversation

As you begin to listen, start engaging in conversations. Build up a rapport with those you are following and make the time to read and comment on their content. Particularly look out for "shout out's" (people asking for help) and try to help them. If you cannot help them directly, do you know someone in your stream that might? If so, connect these people. This will earn you respect and a great contact to follow.

3. Share the knowledge

Remember the Pie Theorem in my last post:

For every piece of the knowledge pie to share, you will receive two slices in return

Don't be afraid to share your pearls of wisdom when engaging in conversation. This will also earn you respect and a reputation to be proud of, which could lead to potential future business opportunities. Good reputations take time to build but bad reputations can be earned very quickly and will spread throughout your network like wild fire.

Friday
Jun032011

The Path of Social Media Enlightenment

Do you find that some people just don't get it?

Whilst the majority of us understand the benefits of using social media in the workplace to aid business collaboration, to improve knowledge sharing, to build better professional relationships of trust etc..., there are some that don't.

In my experience these type of people fall into 3 distinct categories:

1. The Culture Shockers
These type of people are brought up in a culture where knowledge sharing and collaboration isn't natural, or are of a generation where social media is thought to refer to sharing a newspaper with a bloke down the local pub.

The GREAT NEWS is these type of people can be educated and shown the path to social media enlightenment.

Dilbert explains these type of people so well:

2. The Power Losers
These type of people believe knowledge is power and fear that if they share a piece of the knowledge pie then they become less important to the company. This I don't understand. Maybe it is just part of my DNA but I have always believed in the Pie Theorem.

The Pie Theorem states that for every piece of the knowledge pie you share you will receive two slices in return

The GOOD NEWS is these type of people can change and be redirected on to the path of social media enlightenment.

(Note: To save you the time of doing a Google search on The Pie Theorem, it is indeed a term I just made up!)  

3. The Corporate Ladder Climbers
These type of people are similar to The Power Losers, with one significant difference. They hold on to all their knowledge and refuse to collaborate because they want that next promotion regardless of the harm it will do to the company.

The BAD NEWS is these type of people will never change and should be avoided at all costs. Thankfully though they are a dying breed in the new social workplace world.

So next time you come across someone who doesn't get it, try to figure out if they are a Culture Shocker, a Power Loser, or a Corporate Ladder Climber. If they fall under either of the first two categories then help them out. Show them the path to social media enlightenment. If they appear to be a Corporate Ladder Climber then show them the door, unfriend them on Facebook and block them on Twitter!