Social Media Manager vs Community Manager (#SWChat)

Thanks to everyone who took part in this weeks Social Workplace Twitter Chat event (#SWChat).

Social Media Manager vs Community Manager

This weeks #SWChat was a Guest Event with Rachel Happe & Leanne Chase.

Rachel and Leanne are from The Community Roundtable which is an information services organization dedicated to the business of community. The goal of The Community Roundtable is to further the discipline of community management and provide practitioners a place to find peers, best practices, and resources. We run TheCRNetwork – a member-based organization with an annual membership fee for community leaders.

Event Statistics

• No. of Tweets = 1200
• No. of Contributors = 132
• Reach = 383,000
• No. of impressions = 3,800,000

Summary

Full Transcript Report via @hashtracking

Questions Asked

Q1) Why does there need to be a distinction between a Social Media Mgr and a Community Mgr?

Q2) How do you differentiate the role of a Social Media Mgr from a Community Mgr?

Q3) For smaller businesses, does the distinction between a Community Mgr and Social Media Mgr become less clear?

Q4) How has the recent explosion into social media changed the role of a Community Mgr?

Q5) How does the role of Community Mgr differ for internal communities compared to external ones?

Q6) Enterprise's have begun creating their own internal social networks. Is there a new role in the making to lead these?

Q7) What are the main characteristics and skills required to become a great Community Mgr?

Q8) What are the main characteristics and skills required to become a great Social Media Mgr?

Shared Reference Material

• Differentiating Between Social Media and Community Management via Rachel Happe
• Social Media Manager vs Community Manager via Rachel Strella & Tim McDonald
• Social Media Is Not A Community via Rachel Happe
• You May Not Actually Be A Community Manager via Justin Isaf
• Social Media Network vs Community Network [graphics] via NODEXL
• 12 Top Community Managers Share Their Tips for Better Engagement via Mashable
• The Iceberg Effect Of Community Management via Rachel Happe
• Community Manager Job Description, A Definitive Guide via socialfresh
• HuffPost Job Application: Community Editor, Women & Parents via TravelingAnna
• The 2012 State of Community Management via The Community Roundtable
• Social Media Management & Community Management Reading List via  #CMGRchat

Useful #SWChat Links

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