My Crazy Prediction?

In September 2008 I made a prediction, that email as we know it today will no longer exist in 10 years time.

Read The Death Of Email by 2018

Will I be proved to be a:
or Fool?

Time Remaining:

Twitter

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Disclaimer: The views expressed on stopthinksocial are my own and do not necessarily reflect the views of Oracle.
Strategic advice and experience on making the most of  being social in the workplace

Entries in transparency (2)

Friday
Nov092012

Managing The Cultural Change (#SWChat)

Introduction

Any company undergoing a social business transformation has to address the cultural change for sustained adoption. If you don't plan to deal with the change in mindset of your employees then you are planning to fail.

When I talk about the culture of social business I'm referring to the human behaviours of what it means to be social in business and the change in mindset associated with sustained change.

The culture of a true social business is about being open, transparent and encouraging trust amongst your peers and colleagues. It's where much more value is placed upon the benefits of networking and relationship building with employees to work together on the companies goals.

I often use the phrase 'Social Business is said to flatten hierarchies'. This doesn't mean it replaces them, but instead creates the framework to allow the right employees to collaborate and focus on the objectives to deliver regardless of the job title they hold.

"For every piece of the knowledge pie you share, you will receive two in return."

This event debated how companies should manage this cultural change to be successful in their social business transformation and reveals the new CHANGES methodology designed to help any business evolve to become a true social business. 

Event Questions

Q1) Top down management policies are the best way to change an entrenched culture. Agree / disagree?
Q2) Are methodologies like The CHANGES Methodology, essential for changing hearts & minds for social collaboration?

Q3) What 3 top tips would you advise any organization dealing with a dramatic cultural change (e.g. no internal email)?
Q4) Cultural change in any organization has to be driven from HR. Agree / disagree?
Q5) Many people in an organization will always fear change. How do you overcome this fear/resistance?

Related Articles

Spreecast Social Video Channel

Participants: Tbd

Producer: @LizCpher

Playback: (see below)

 

 

Useful #SWChat Links

Next Event | Schedule

Saturday
Apr282012

The Older Generation Just Don't Get Social Media

Last weeks Social Workplace Twitter Chat (#SWChat) was on Social Project Management, with guest Liz Pearce of Liquid Planner.

The event was going great, lots of contribution and engagement from 130+ people until I asked what I thought at the time was an innocuous question:

Q5) Social Project Management promotes transparency and engagement. But who embraces and who resists?

...to which Larry Torres responded:

Like moths to a flame, this prompted a barrage of tweets from participants defending Generation X (primarily from Generation X people of course). The hypothesis was then posed that maybe this generalisation was too simplistic.

But is it?

Let's take a look again at the question that was asked - "...who resists and who embraces". No one is saying that the older generation are not able to adopt social media just that they are more likely to resist initially and therefore adoption may be slower.

It stands to reason that if email has been your prime communication channel for 20 years, you are more likely to resist the transition to a social communication platform than someone who has never used email. But with the right argument and justification, adoption should be fairly straight forward.

It's not age that's the cause here, it's change from what we are used to. After all we are creatures of habit.

But it is clear age is a touchy subject when we talk about social media.

Take a look at these figures that were used in a marketing campaign some time ago to show someone socially connected (the lady on the left) and someone that was not (the man on the right):

Why do you think the poster campaign containing these figures was removed from the public domain after a series of complaints?

Was it racial stereotyping? Was it considered sexist - that women get social media but men don't?

No - it was thought to be ageist...

The people in this poster are animated characters. The business women may look to be in her mid 30's but can you be sure? The man however was generalised to be "old" and therefore the insinuation of the poster was that old people do not get social media.

The man has his head in his hands. You cannot see his face. So how do you know if he is old? Is it just because he has little hair? I have virtually no hair, yet I don't think I'm old.

The point is, social media is not age specific for adoption, but are the older generation more likely to resist than the younger generation? Absolutely.

(please note the use of the words "more likely" here - it's not always the case)

However this tweet from Terence Coughlin is not only good advice but made me chuckle: