Featured Author on Business 2 Community

Disclaimer: The views expressed on stopthinksocial are my own and do not necessarily reflect the views of Oracle.

David Christopher, founder of StopThinkSocial, educates small to medium businesses and large enterprises on Social Business transformation and building an infrastructure to support their external social media strategy.

David understands that the way we communicate and collaborate with customers and partners is evolving but puts a strong emphasis also on employee engagement as part of the strategy. And by embedding social principles as part of the everyday business processes within an organisation it will better connect employees leading to improved information flows and collaboration.

Where many consultancy companies focus on the technology aspect of Social Business transformation, David puts more focus on the human side to address the change in mindset required for lasting adoption of social technologies with employees. The purpose is to create a more socially connected company where social technologies, and how they are maximised, are embedded as part of the overall business culture.

Social Business is the next generation of doing business 

Speaking Topics



Introducing a few social technologies into an organisation is simple (a blog here, a wiki there...), but adoption is often slow and limited. So how can you transform a business where social technologies and social principles are embedded as part of the company's culture?

"A clearly defined methodology needs to be at the heart of any Social Business transformation strategy"

This topic covers how to define a Social Business transformation strategy using our unique CHANGES Methodology for better customer and employee engagement.

         The CHANGES Methodology [slideshare]



The next generation (Gen Z) are brought up on social networks with little use for an email account whereas with the current generation it is quite the reverse. So how can these different generations of people in business communicate and collaborate effectively with one another?

"Social technologies facilitate conversations and collaborations, they don't define them "

This topic covers the importance of dealing with the cultural change of people when adopting social media and social technologies within a business environment.

         Social Media is about People [slideshare]




Beginning the Social Business transformation is a major milestone in itself, attracting the early adopters and building a groundswell of interest for this new and more efficient way of working. But how are you going to sustain it and avoid reverting back to the old inefficient habits of working?

"To be a successful change agent you need passion. People follow passion"

This topic covers how to build governance to lead change, embed the behaviours to be social in business, and to follow a maturity model for sustained adoption.




At the heart of any Social Business is the ability for it's employees to build relationships of trust and create channels for information to flow more freely. Once socially connected you can also utilise crowdsourcing techniques and Open Engagement philosophies to deliver real business value.

"To leverage your enterprise social network you must first build employee trust "

This topic gives real life examples of how to utilise the Collective Intelligence of a company and how Open Engagement is the new way of working.

         Crowdsourcing technique (example)

Some previous speaking engagements...