SPEAKING

David Christopher, owner of stopthinksocial.com, educates companies from medium to large enterprises on how to build a social business infrastructure to support their external social media strategy.

David understands that the way we communicate and collaborate with customers and partners is evolving but he believes the same is also true for how employees need to engage and work with one another. Creating The Social Workplace will help companies to understand and embed social principles within the organisation that will improve overall business engagement with their customers and partners.

Where many people and companies focus on the technology aspect of social media, David puts more focus on the human side to address the change in mindset required for successful and sustainable adoption of social technologies with employees. The purpose is to create a more socially connected company where social technologies, and how they are maximised, are embedded as part of the overall working culture.

"Successful implementation of The Social Workplace can reduce a companies email flow by at least 50% whilst improving overall productivity flows"

"Social Technologies facilitate conversations and collaborations, they don't define them"

Speaking Topics

The Social Workplace

• Social Media is about People!

  The next generation (Gen Z) are brought up on social networks with little use for an email account whereas the current generation it is quite the reverse. So how can these different generations of people in business communicate and collaborate effectively with one another? "Understanding that social technologies facilitate conversations and collaborations, they don't define them is key" (e.g. see David's slideshare on Social Media in Business: It's just a bunch of tools right? based on a real business case in a large enterprise).
  
  This topic covers the importance of dealing with the cultural change of people when adopting social media and social technologies within a business environment.
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• Creating The Social Workplace

  Introducing a few social technologies into an organisation is simple (a blog here, a wiki there...) but how can you create The Social Workplace where crowdsourcing techniques and the use of social technologies are embedded as part of a company's culture? This requires a clear long term roadmap that builds a social business infrastructure from the bottom up (i.e. business team by business team).
  
  This topic covers how to build a roadmap, including the need for empowering social media leaders to drive change, to deal with the change in mindset required for sustainable adoption.
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• Maturing The Social Workplace

  Once you have developed your Social Workplace roadmap, and begun implementation, how are you going to maintain momentum and continually evolve how your organisation communicates and collaborates?
  
  This topic covers an interactive four stage Maturity Model (preliminary => informal networking => team collaboration => multi team engagement) developed for evolving business teams to be better socially connected.
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• Innovative Social Solutions

  Social Chat - The Modern Day Water Cooler Conversation
  Employee driven online chat event in the workplace, that utilises crowdsourcing techniques and social technologies to discuss and resolve business issues (more info...).
  
  Socially Open Engagement Model - Encourages employees to engage and deliver in the business initiatives of a company and deliver solutions through knowledge sharing and crowdsourcing opportunities.
  
  These are are just a couple of the initiatives that can take the social aspect of social media to another level, to improve business engagement, by utilising the tacit knowledge of a company's employees and creative knowledge sharing techniques.
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